Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life.
Workshop Question - In what ways can your brand cater to families who prioritize hands-on engagement and educational experiences?
Trend Themes
1. Family Maker Education - The trend of maker education expands to families, through hands-on activities such as graffiti, museum workshops and family-friendly painting classes. This is a chance for businesses to leverage this demand and provide creative family activities that promote the desire for learning new skills and actively spending time together.
2. Interactive Museum Experiences - Museums are developing new ways of keeping children engaged to cater to visitors with families. Hands-on workshops and activity kits with touch objects, flashcards, and sketch pads help to keep children motivated and interested in learning. This is an opportunity for businesses to study the keys to linking museum exhibits to family experiences for wider engagement.
3. Do-it-yourself Dining - Pop-up restaurants that provide do-it-yourself cooking experience for guests are emerging as the next trend in culinary experiences. These feature group cooking activities with the guidance of an experienced chef and also let diners browse kitchen showrooms. Restaurants and brands can capitalize on providing affordable DIY dining experiences with the help of experts to create a unique and enjoyable experience.
Industry Implications
1. Entertainment Industry - As children and adults demand more creative and engaging activities, the entertainment industry can offer family-friendly workshops and immersive experiences that bring families together while learning new skills.
2. Museums & Art Galleries - To attract young audiences, museums and art galleries can offer family-friendly activities like the Maker Club and Family Activity Centers to introduce children to artwork and history, and to facilitate family bonding moments that promote learning and exploration.
3. Hospitality Industry - The hospitality industry can take advantage of the trend of DIY dining, such as IKEA's Dining Club offering, and adapt it to offer on-site cooking lessons and experiences in restuarants. This will appeal to the younger generation's thirst for shared culinary experiences, togetherness and connection.
6 Featured, 44 Examples:
140,688 Total Clicks
Date Range:
Dec 15 — Sep 16
Trending:
Average
Consumer Insight Topics:
