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Social Store Entertainment

Stores incorporate elements that reflect the ubiquity of social media

Implications - In order to capture the attention of young consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Millennials and Gen Z feel more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences.
Workshop Question - How can your brand utilize social platforms beyond simply communication?
Trend Themes
1. In-store Social Media Integration - The trend of incorporating social media habits into in-store concepts to create an enhanced and entertaining retail experience, catering to a social media-savvy younger generation.
2. Technology-integrated Shopping Experience - The trend of incorporating technology into stores and shopping experiences, from virtual showrooms to interactive displays and augmented reality apps.
3. Mobile-enhanced Retail Experience - The trend of integrating mobile technology into the in-store experience, from mobile notifications to scanning products for more information and eCommerce functionality.
Industry Implications
1. Retail Industry - The retail industry can learn from these trends to better engage with younger and tech-savvy consumers and adapt to changing customer habits and expectations.
2. Fashion Industry - The integration of social media, technology and mobile functionality into the shopping experience provides a huge opportunity for the fashion industry to create more immersive and interactive experiences for customers.
3. Marketing and Advertising Industry - These trends offer new ways for marketers and advertisers to connect with consumers, from in-store interactive displays to virtual try-on experiences and social media promotions.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 77 Examples:
465,425 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Hot

Featured Examples

High-Tech Beauty Bars
High-Tech Beauty Bars
The Skinfood Concept Shop Features Tech-Integrated Displays
The Korean beauty brand Skinfood teamed up with the digital media company Centdegrés to create a high-tech concept store in Seoul. In recent years, a number of brands have begun adding interactive... MORE
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... MORE
Digital Flagship Beauty Stores
Digital Flagship Beauty Stores
The New NYX New Jersey Store Has an Interactive Makeup Station
The soon to be opened NYX New Jersey flagship is the brand’s first location on the East Coast and boasts a dynamic in-store digital component that is sure to add value to the shopping... MORE
In-Store Mood Board Ads
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... MORE
App-Connected Footwear Shops
App-Connected Footwear Shops
Aldo's Connected Retail Store Concept Integrates eCommerce
Aldo’s ‘Connected Store’ is a new retail store concept that’s being explored by the footwear and accessory brand in New York’s Westfield World Trade Center Mall. The... MORE
In-Store Instagram Displays
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... MORE
AR Shopping Apps
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
Online fashion retailer YOOX recently launched a partnership with Lumyer, an augmented reality camera effects app, to help consumers virtually try on a range of accessories. With Lumyer, YOOX... MORE
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
The Topshop Playland pop-up shop was unveiled at the retailer’s London flagship location this past May. Featuring a Twitter-powered crane, the whimsical display doubled as a vending machine... MORE
Virtual Fashion Showrooms
Virtual Fashion Showrooms
Roots Canada Lets Consumers Shop Clothing Featured in Its Instagram Page
Roots Canada is offering a new way for consumers to shop its products through its Instagram account, with the option to browse a virtual showroom displayed through the styles in the photos featured... MORE

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Automated Plant Growth Systems
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Graffiti-Inspired Mint Packaging
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Japanese Home Share Headquarters
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Natural Hair Care Treatments
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Sound-Absorbing Armchairs
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Online Dollar Stores
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The 'Shots on Stone' are Prints Developed on Stone Tiles in a Darkroom
Food Photography Social Networks
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Yummi is a Social Platform Dedicated to All Things Food-Related
Colorful Superfood Branding
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The Second Aesop Stockholm Store Has Opened in the SoFo Area
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This Bamboo Makeup Box Can Accommodate Numerous Beauty Essentials
Robotic Beauty Shop Assistants
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Sephora's Flash Store is a Revolution in Connected Shopping
Customizable Fragrance Studios
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Vanity-Inspired Beauty Displays
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Ted Baker's Online Treasure Hunt Has Users Virtually Explore Instagram
Social Media Makeup Shops
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This Concept Store Sells the Most Popular Make-Up on the Internet
Journeying Bag Campaigns
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'The Travelling Bags' Helps Students in Need with Back to School Shopping
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This New Plus-Size Line is Inspired by Fashion Bloggers
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The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
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The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
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