Startup BotRevenue Will Let Chat Bot Owners Expand Their User Base
Alyson Wyers — May 14, 2016 — Tech
References: botrevenue & betalist
This not-yet-launched startup allows owners of chat bots to generate increased traffic by promoting other chat bots as part of an ad exchange. Based in Russia, BotRevenue is a technology platform that enables the facilitation of the buying and selling of advertising space through a variety of ad networks. This technology-driven approach to media inventory utilizes bidding to determine prices and was also employed for banners in earlier days of the web.
Designed specifically for chat bots, the BotRevenue ad exchange promises daily statistic reports, a fast campaign launch, free usage, high conversion rates, quick traffic turnover and a wide variety of bots. This allows users to speedily grow their user base. Facebook Messenger, Kik and Telegram are supported.
Designed specifically for chat bots, the BotRevenue ad exchange promises daily statistic reports, a fast campaign launch, free usage, high conversion rates, quick traffic turnover and a wide variety of bots. This allows users to speedily grow their user base. Facebook Messenger, Kik and Telegram are supported.
Trend Themes
1. Chat Bot Ad Exchanges - The trend of ad exchanges for chat bots is growing, offering an opportunity for tech startups to develop unique advertising platforms.
2. Technology-driven Media Inventory - The trend of media inventory shifting towards technology-driven approaches could be an opportunity for existing companies to restructure their advertising strategies.
3. Specialized Advertising Platforms - The trend of specialized advertising platforms for niche industries, like chat bots, could allow startups to differentiate themselves in the market.
Industry Implications
1. Advertising Technology - Companies in the advertising technology industry can leverage the trend of chat bot ad exchanges to offer new services and increase revenue.
2. Tech Startups - Tech startups can create new advertising platforms that cater specifically to chat bots, capitalizing on the trend of specialized advertising platforms.
3. Social Media Platforms - Social media platform owners, such as Facebook and Telegram, can benefit from the trend of chat bot ad exchanges by integrating these offerings into their platforms and increasing revenue streams.
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