ANA's Takeoff Mode App Quells the Fear of Flying
Laura McQuarrie — January 8, 2015 — Tech
References: itunes.apple & psfk
While there are a lot of other travel apps geared towards booking destinations, connecting with other travelers and trip organization, this one is aimed at passengers who have a fear of flying.
The ANA Takeoff Mode app from Japanese airline All Nippon Airways (ANA) is designed to reduce anxiety by occupying the mind while an aircraft leaves land. The app involves relaxing music and a puzzle game that increases with difficulty and requires more concentration as time goes on. Additionally, the app will request permission to access a phone or tablet's microphone to sense ambient noise from the aircraft taking off, and counter it with a reassuring animation on-screen. Since passengers can't control whether takeoffs and landings will be smooth, this app provides a welcome distraction.
The ANA Takeoff Mode app from Japanese airline All Nippon Airways (ANA) is designed to reduce anxiety by occupying the mind while an aircraft leaves land. The app involves relaxing music and a puzzle game that increases with difficulty and requires more concentration as time goes on. Additionally, the app will request permission to access a phone or tablet's microphone to sense ambient noise from the aircraft taking off, and counter it with a reassuring animation on-screen. Since passengers can't control whether takeoffs and landings will be smooth, this app provides a welcome distraction.
Trend Themes
1. Fear of Flying Apps - Opportunity for developing more apps that specifically cater to passengers who have a fear of flying.
2. Mind-occupying Apps - Opportunity to create apps that help occupy and relax the mind during stressful situations.
3. Technology-assisted Air Travel - Opportunity to incorporate technology to enhance the overall air travel experience for passengers.
Industry Implications
1. Travel and Transportation - Potential for airlines and travel companies to develop innovative solutions to address passenger fears and anxieties.
2. Mobile App Development - Opportunity for app developers to create specialized apps for specific target groups, such as travelers with fear of flying.
3. Entertainment and Gaming - Potential for entertainment and gaming industries to explore collaborations with airlines to develop engaging in-flight entertainment solutions.
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