O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
Laura McQuarrie — September 10, 2015 — Marketing
References: priority.o2 & videogamer
Earlier this summer, O2 set up a unique customer incentive to get people to download the O2 Priority app—with this app, they were be able to access the Black Ops III multiplayer beta.
As an app that provides exclusive access to events, deals, tickets and more, this gaming incentive provides just a sample of what's to come with O2 Priority.
Other than the special access given to O2 customers, the only way players can guarantee being a part of the beta is to pre-order the game. The multiplayer beta launched mid-August for PC and Xbox One consoles, giving players a few months of game time before the full version of the video game was released in November.
As an app that provides exclusive access to events, deals, tickets and more, this gaming incentive provides just a sample of what's to come with O2 Priority.
Other than the special access given to O2 customers, the only way players can guarantee being a part of the beta is to pre-order the game. The multiplayer beta launched mid-August for PC and Xbox One consoles, giving players a few months of game time before the full version of the video game was released in November.
Trend Themes
1. Exclusive Customer Incentives - Creating unique incentives for customers to engage with brands and access exclusive content.
2. Mobile App Exclusivity - Leveraging mobile apps to offer exclusive access to events, deals, and content.
3. Pre-order Bonuses - Using pre-orders to give customers early access or special perks.
Industry Implications
1. Wireless Telecommunications - Opportunities to utilize mobile apps and exclusive content to engage and retain customers.
2. Gaming and Entertainment - Creating incentives such as early access to game betas to drive pre-orders and increase customer loyalty.
3. Online Retail - Implementing exclusive incentives to encourage higher customer engagement and increase conversion rates.
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