New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces.
Workshop Question - What is one new approach your brand could take in order to appeal to the Millennial consumer?
Trend Themes
1. Co-living Spaces - Providing affordable co-living spaces in urban environments aimed at young people to communally live and save money.
2. Short-term Apartment Rentals - Providing an easier way for consumers to secure short-term apartment rentals that allow for continuous moving with access to coworking spaces to foster a sense of community.
3. Mobile Worker Residences - Proving innovative cost-saving living solutions for mobile workers in the ever-rising cost-of-living real estate environment.
Industry Implications
1. Real Estate - New models of communal living spaces offering innovative, technology-enhanced co-living solutions.
2. Hospitality & Travel - New forms of affordable short-term rentals targeting working nomads and those seeking unique travel experiences.
3. Coworking Spaces - Innovative co-living spaces that offer flexible accommodations for mobile workers upping the ante for coworking spaces providers around the world.
6 Featured, 34 Examples:
247,210 Total Clicks
Date Range:
Oct 15 — May 16
Trending:
Hot
Consumer Insight Topics:
