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Perfected Influence

As social media popularity becomes an asset, education around it increases

Implications - The opportunities for online influencers are immense in the digital age, which is why education around digital literacy and tools to help perfect personal brand are more readily available. This speaks to a shift in the relevance of social media from a fun pastime to an asset for employment and beyond.
Workshop Question - Is there a way that your brand could contribute to social media/digital education?
Trend Themes
1. Digital Literacy Campaigns - Opportunity for businesses to provide digital literacy courses in partnership with organizations to help individuals that require digital skills for jobs.
2. Follower-donating Campaigns - Businesses can create social charity campaigns to increase awareness and social currency by accepting followers as an alternative form of donation.
3. Instagram Analytics Platforms - Opportunity for businesses and brands to optimize their social media presence by analyzing their Instagram data on analytics platforms.
Industry Implications
1. Nonprofit - Nonprofit organizations can offer digital literacy programs for individuals seeking better tech skills to compete for middle-skill jobs.
2. Advertising and Marketing - Ad agencies and PR firms can offer social media optimization services for businesses and brands to improve their social media presence.
3. Education - Educational institutions can teach students how to code using social media as a hook to increase their representation in the tech industry.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
149,289 Total Clicks
Date Range:
Jun 15 — May 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Social Photography Workshops
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
While there are plenty of Instagram photography courses that are offered online by bloggers and influencers with expertise to share, gin brand Beefeater is now trying its hand at hosting an in-... MORE
Instagram Analytics Platforms
Instagram Analytics Platforms
GetaFollow Helps Instagrammers Build Their Online Following
This Instagram analytics platform enables you to better analyze your followers. Whether you are a large company trying to be strategic with your online presence and social media marketing or an... MORE
Digital Literacy Campaigns
Digital Literacy Campaigns
Grovo and Capital One Help to Hone Skills for the Digital World
In partnership with the Capital One, online learning platform Grovo created the ‘Future Edge Digital Literacy Challenge.’ This free online curriculum is designed to challenge people to... MORE
Social Media Coding Apps
Social Media Coding Apps
'Vidcode' Teaches Girls to Code by Incorporating Social Media Tropes
Vidcode, an educational start-up run by women, is looking to address the gender imbalance in the tech industry. Currently, most coding jobs are filled by men, and many women and girls have little... MORE
Statistical Liking Apps
Statistical Liking Apps
The BestBuddies Platform Shares Who the User's Top Instagram Likers Are
The BestBuddies online platform is a service that allows social media users to find out who their top Instagram likers are with statistical data specific to the person’s account. This is ideal... MORE
Follower-Donating Campaigns
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
Stating that “Donating money to charity is so last century,” Cafédirect Producer’s Foundation created a social charity campaign that has Twitter users donate their followers rather... MORE

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Naritiv is the World's First Snapchat-Specific Advertising Agency
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Versatile Compact BBQs
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App-Connected Blenders
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This Infographic Offers Advice on Getting Engaged Instagram Followers
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Google Expedition Introduces Virtual Reality to the Classroom
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The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
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This Blood Donation Campaign Makes the Most of Twitter's 140 Characters
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