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Marketing Thrills

Adventurous ad campaigns allow consumers to immerse themselves in action

Implications - Looking to engage consumers beyond mere aesthetics, brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display. Creating situations that exude exhilaration and excitement, brands seek to utilize aspects of adventure to lure consumers in through more captivating imagery, providing a visual escape from the ordinary aspects of everyday.
Trend Themes
1. Adventurous Campaigns - Brands are turning to adventurous ad campaigns to create more of an immersive experience rather than ordinary display.
2. Crowd-driven Contests - Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising.
3. Immersive Storytelling - Immersive experiences are another way to tell a story.
Industry Implications
1. Food and Beverage - The Dos Equis 'Stay Thirsty Grant' campaign will reward one lucky person with $25,000 to pursue his or her passion, provided that it's some crazy awesome expedition or adventure.
2. Automotive - Jeep is using extensive road trip contests to promote their 2014 Jeep Compass and Patriot vehicles, as well as their power of crowd-driven campaigns.
3. Entertainment - HBO collaborated with experiential marketing firm Relevent and creative studio Framestore to create a Game of Thrones Oculus Rift experience for SXSW which allows fans the opportunity to scale the massive ice wall.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 90 Examples:
655,955 Total Clicks
Date Range:
May 13 — Jan 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Literary Adventure Ads
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
The Stories! Bookstore ad campaign visualizes perfectly what it can be like to read a really good book. People are captured back to back with the novel’s protagonist. But lo’ and behold,... MORE
Audacious Road Trip Contests
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
Jeep has created a contest where contestants can design their ideal road trip, calling it: ‘30 Miles of Freedom.’ The idea is that anyone can enter and pick a place to begin their... MORE
Self-Destructive Novel Campaigns
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
James Patterson’s new book promotion is pretty explosive. The extremely successful author is releasing his new novel Private Vegas on January 26th, but lucky fans can get access to one of 1000... MORE
play_circle_filledElectric Innovation Ads
Electric Innovation Ads
This GE Ad Highlights the Company's Achievements Whimsically
In a sweet voice, we hear a young girl tell us what her mom does, but she’s no ordinary mom: this mom makes underwater fans, talking airplanes and miniature hospitals—and this mom works for... MORE
Adventure Encouraging Auto Ads
Adventure Encouraging Auto Ads
This Jeep Print Ad Answers a Simple Question About Travel Abilities
This Jeep print ad encourages adventurers to get the most out of life. It cleverly suggests that by driving a Jeep that the question of stay or go is already answered and because of this it is a &#... MORE
Augmented Reality Fantasy Experiences
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
HBO collaborated with experiential marketing firm Relevent and creative studio Framestore (a company largely responsible for the visual effects in the Oscar award-winning film Gravity), to create a... MORE
Adventure Seeker Contests
Adventure Seeker Contests
Dos Equis 'Stay Thirsty Grant' Will Make One Fan's Dreams Come True
The Dos Equis ‘Stay Thirsty Grant’ is offering adventure-lovers the chance of a lifetime. The beer brand, known for its ‘Most Interesting’ campaigns, has launched a contest... MORE
Beer Mission Campaigns
Beer Mission Campaigns
Coors Light Introduces Its 'Search and Rescue' Promotion
The Coors Light ‘Search and Rescue’ campaign will ensure your summer is anything but ordinary. That is, if you can manage to find (and “rescue”) one of the 880 Search+Rescue... MORE
Extreme Adventure Ads
Extreme Adventure Ads
Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination
These Land Rover Curtain advertisements perfectly describe that feeling you get when you just want to jump in your car and drive. Coming from advertising agency Y&R in Germany, the campaign... MORE
City-Searching Beer Ads
City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
Heineken: The City is a commercial for the popular beer brand Heineken, and was made by Wieden + Kennedy Amsterdam. The ad sees one man go around his hometown in search of a woman he mysteriously... MORE
play_circle_filledThrilling Smartphone Case Ads
Thrilling Smartphone Case Ads
The Lifeproof Brand Campaign Targets Those Living on the Edge
If you are spontaneous by nature and love the outdoors and all the adventures the great wilderness boasts, then you are bound to love the new Lifeproof Brand campaign. Why? Because it was made for... MORE

Related Examples

Text Messaging Story Apps
Text Messaging Story Apps
The Massively Interactive Storytelling Platform Engages with Readers
Virtual Reality Television Experiments
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
play_circle_filledTravel Simulation Booths
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Virtual Reality Headsets
Virtual Reality Headsets
The Totem Headset Has Two On-Board Cameras and HDMI Compatibility
play_circle_filledVirtual Reality Movie Selections
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
Virtual Reality Surgery Videos
Virtual Reality Surgery Videos
French Surgeons Are Recording Surgery Videos for the Oculus Rift
Underwater Selfie Campaigns
Underwater Selfie Campaigns
Spontaneous #Underwaterselfies Show the Galaxy S5 Waterproof Features
Waterproof Smartphone Cases
Waterproof Smartphone Cases
LifeProof and F.C.R.B. Team Up to Create this Element-Proof Phone Cas
Arousing Tech Ads
Arousing Tech Ads
The Samsung S5 Smartphone Campaign Stars Model Doutzen Kroes
Female-Empowering Twitter Campaigns
Female-Empowering Twitter Campaigns
#YesAllWomen Campaigns for Rights in the Wake of UCSB Shooting
Interactive Jet-Setting Gnome Tweets
Interactive Jet-Setting Gnome Tweets
Travelocity's Roaming Gnome Recommends Holiday Destinations
Virtual Reality Arcade Games
Virtual Reality Arcade Games
A Chuck E Cheese Birthday Game Will Now Be Offered in Oculus Rift
play_circle_filledExtraterrestrial Mobile Ads
Extraterrestrial Mobile Ads
This Samsung World Cup Ad Shows Star Players Training to Battle Aliens
Virtual Zombie-Shooting Games
Virtual Zombie-Shooting Games
'Zero Latency' is Developing a Free-Roaming Virtual Reality Game
Heroic Beer Promotions
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
Immersive Beer Campaigns
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
Life Preserver Phone Cases
Life Preserver Phone Cases
This Lifeproof Case is Like a Mini Life Jacket to Help Your Phone Float
play_circle_filledGuerrilla Marketing Beer Ads
Guerrilla Marketing Beer Ads
This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer
Romance-Reviving Digital Storytelling
Romance-Reviving Digital Storytelling
The Chatsfield Changes the Way We Tell Stories Online
play_circle_filledHyperreal Lag Simulators
Hyperreal Lag Simulators
UmeNet Launched an Experiment That Lets Users Experience Internet Lag
Eco-Friendly Beer Kegs
Eco-Friendly Beer Kegs
Heineken’s Green Draught System is Making Waves This Earth Day
Satirically Honest Brand Slogans
Satirically Honest Brand Slogans
'Honest Slogans' Pairs Brands with Embarrassing Remarks
Bespoke Beer Posters
Bespoke Beer Posters
Heineken’s ‘Legendary Posters’ Show Support for the Rights of Journalists
play_circle_filledGuest of Honor Pro Etiquette Tips
Guest of Honor Pro Etiquette Tips
Become a Memorable Guest of Honor (SPONSORED)
play_circle_filledMusical Beer Sale Experiments
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
play_circle_filledTreasure-Hunt Study Apps
Treasure-Hunt Study Apps
'Brain Chase' is a Fun & Effective Way to Keep Kids Learning Over Summer
Intimacy-Inspired Beer Commercials
Intimacy-Inspired Beer Commercials
This Coors Light Commercial Shows How to Pour in Any Position
Poorly Disguised Fat Ads
Poorly Disguised Fat Ads
The Kingdom of Sports Campaign Revolves Around Cleverly Painted Bodies
Brutally Honest Poster Ads
Brutally Honest Poster Ads
The AWARD Advertising School Campaign Prepares Fresh-Faced Students
Sponge Student Ads
Sponge Student Ads
The Cambridge University Press Super Minds Campaign is Cleverly Literal
Removable Roof SUVs
Removable Roof SUVs
The Volkswagen T-ROC Vehicle is Both Versatile and Durable
Cleverly Evolving Tea Campaigns
Cleverly Evolving Tea Campaigns
Tetley Tea Makes Sure It Isn't Left Behind with Its Evolving Ads
Full-Screen Tablet Ads
Full-Screen Tablet Ads
Apple May Roll Out Full-Screen Ads in Apps for iPhones and iPads
Famous Family Makeup Collaborations
Famous Family Makeup Collaborations
The Osbournes for MAC Cosmetics Will Be a Hit Specialty Line
play_circle_filledAerial Crime Fighting Drones
Aerial Crime Fighting Drones
The CUPID Drone Prototype Made Its Debut at the SXSW 2014 Conference
play_circle_filledBeer Chalice Symphony Ads
Beer Chalice Symphony Ads
Stella Makes Instruments with MIT's Andy Cavatorta Using Stella Chalices
Deceptive Fruit Dessert Ads
Deceptive Fruit Dessert Ads
The Masafi Juice Campaign Promotes "100% Natural Treat with 0% Guilt"
Pessimistic Nesting Doll-Like Ads
Pessimistic Nesting Doll-Like Ads
The Save the Children 2014 Campaign Urges the End of Child Abuse
Invisible Kid Ads
Invisible Kid Ads
The SOS Children's Villages Campaign Brings Light to a Sad Situation
Mythical Creature Illustration Ads
Mythical Creature Illustration Ads
The Scribe Colored Pencils Campaign Appeals to the Imagination
Deflated Food Ads
Deflated Food Ads
The Gas-X Ultra Strength Campaign Promotes Bloat-Free Mealtimes
Elegantly Hipster Compassionate Shoes
Elegantly Hipster Compassionate Shoes
Allen Edmonds's Handcrafted Shoes are Sleek and Social
play_circle_filledModular Mobile Docking Stations
Modular Mobile Docking Stations
The Arq Dock is a Nesting Charger for All Your Devices
Censored Adult Diaper Ads
Censored Adult Diaper Ads
The Attends Super Plus Underwear Campaign Makes You Feel Naked
play_circle_filledInteractive Hair-Blowing Subway Ads
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
Self-Destructing Messaging Apps
Self-Destructing Messaging Apps
The Wickr App Offers Privacy and Control
Self-Destructing Smartphones
Self-Destructing Smartphones
The Boeing Black Smartphone Destroys All Data When It's Tampered With
play_circle_filledRemote-Controlled Minature Shops
Remote-Controlled Minature Shops
This Pop-Up Shop in Japan is Controlled Wirelessly
Rugby-Inspired Drink Displays
Rugby-Inspired Drink Displays
This Heineken Display Uses Sports as a Reference Point
Virtual Beer Pouring Stations
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
play_circle_filledSneaky Beer Party Invitations
Sneaky Beer Party Invitations
Marco van Houwelingen Subtly Advertises the Holland Heineken House
play_circle_filledPrehistoric Film-Inspired Pranks
Prehistoric Film-Inspired Pranks
This Improv Everywhere Stunt Imagines Jurassic Park in Real Life
play_circle_filledDisaster-Proof Phone Covers
Disaster-Proof Phone Covers
LifeProof your Smartphone (SPONSORED)
Blunt Cautionary Driving Ads
Blunt Cautionary Driving Ads
The 'Parents of Road Victims' Campaign Reads "Don't Text and Die"
Porcelain Passenger Ads
Porcelain Passenger Ads
Nissan's Car Safety Ads Depict People as Delicate Sculptures
Reconfigurable Compact Cars
Reconfigurable Compact Cars
The TET City Car Adapts to Serve a Variety of Very Different Purposes
Happy Homecoming Jeep Ads
Happy Homecoming Jeep Ads
This Jeep Super Bowl Commercial is Part of Operation S.A.F.E. Return
play_circle_filledBoosted Confidence Car Ads
Boosted Confidence Car Ads
The Audi Super Bowl Commercial Instills Confidence in a High School Kid
Blacke Edition SUVs
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The Cherokee Hyun Black Edition was Made for China
play_circle_filledLifeproof Laptop Cases
Lifeproof Laptop Cases
The ViVAX Laptop Case is Impervious to Everything Out There
Impervious Smartphone Sheaths (UPDATE)
Impervious Smartphone Sheaths (UPDATE)
The iPhone 5 LifeProof Will Keep Your Gadget Protected
Head-Turning Car Ads
Head-Turning Car Ads
The Volkswagen Passat Campaign Promotes the Car's "Rear View Parking Camera"
Work-Disruptive Car Ads
Work-Disruptive Car Ads
The Fiat Use Original Parts Campaign Wants to Keep Things Working Smoothly
Homeless Old Car Ads
Homeless Old Car Ads
The Renault Megane DCI 130 Campaign Depicts Some Sad Situations
play_circle_filledDamaged E-Reader Paperbacks
Damaged E-Reader Paperbacks
The 56 Broken Kindle Screens Book is Filled with Unique Digital Art
play_circle_filledHydraulic Soft-Top Covers
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The Rugged Ridge PowerTop Puts the Lid on Jeeps at the Touch of a Button
play_circle_filledHonestly Boring Brew Ads
Honestly Boring Brew Ads
Breckenridge Brewery 'Truth in Beervertising' Parody Campaign
37 Creativity-Based Contests
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From Personalized Bubble Gum Branding to Designer Song Challenges
Brew Brand Art Contests
Brew Brand Art Contests
Heineken Art Competition Celebrates Black History Month
play_circle_filledProfane Paperback Publicity
Profane Paperback Publicity
Simon Spurrier Recites Made-Up Swear Words
play_circle_filledProfane Beer Commercials
Profane Beer Commercials
YouTube User RoboJules Creats a Vulgar Pabst Blue Ribbon Ad
Video Game Auto Advertising
Video Game Auto Advertising
Jeep 'Call of Duty: Modern Warfare 3' Campaign Includes a Giveaway
play_circle_filledBooze Glassware Contests
Booze Glassware Contests
The Duvel Collection Design Competition is Looking for Fresh Talent
play_circle_filledBrainwave Brew Dispensers
Brainwave Brew Dispensers
The Dos Equis 'Most Interesting Beer Tap' Pours Drinks Through Thought
Video Game Off-Roaders
Video Game Off-Roaders
The Modern Warfare 3 Jeep Celebrates the Latest Call of Duty Release
Movie Tribute Cars
Movie Tribute Cars
Colorado Native Turns a Plain '93 Wrangler into The Jurassic Park Jeep
Go-Anywhere SUVs
Go-Anywhere SUVs
The Hauk Jeep River Raider Will Conquer Almost Any Terrain
Tantalizing Beer Promotions
Tantalizing Beer Promotions
Dos Equis Serves Veal Brain at the Feast of the Brave Taco Truck
Desert-Inspired SUVs
Desert-Inspired SUVs
The 2011 Jeep Wrangler Mojave Pays Tribute to the Famous Dusty Trail
Speedy SUVs
Speedy SUVs
The 2012 Jeep Grand Cherokee SRT8 is One Quick-Handling 4x4
Vicious Off-Roaders
Vicious Off-Roaders
The Brabus 800 Widestar is a Powerhouse in Both Speed and Luxury
Super-Rugged Smartphone Sheaths
Super-Rugged Smartphone Sheaths
The iPhone 4 LifeProof Case Can Withstand Any Situation
Free Facebook Flights
Free Facebook Flights
Seven Major Airlines Team Up to Provide Free In-Flight Facebook for February
Suicidal Campaigns
Suicidal Campaigns
Awesome Ad Installation for James Patterson Maximum Ride Series
play_circle_filledSuicidal Robot Contests
Suicidal Robot Contests
The Sparkfun Antimov 2010 Competition Features Self-Destructing Robots
Automotive Video Game Marketing
Automotive Video Game Marketing
The 'Call of Duty' Jeep is an Epic and Expensive Tie-In
Intersecting Bottle Designs
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Dos Equis and Kaws Collaborate for Beautiful Booze Bottles
Soul-Searching Beer Commercials
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
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Beverage Promo Parodies
Steve Nash is the Most Ridiculous Man in the World
14 Philippe Starck Finds
14 Philippe Starck Finds
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