Apple May Roll Out Full-Screen Ads in Apps for iPhones and iPads
Rahul Kalvapalle — March 10, 2014 — Marketing
References: developer.apple & adage
Apple may soon be expanding their iAd advertising service to include full-screen or 'interstitial' ads that show up while you're in the middle of browsing an app on your iPhone or iPad.
The iAd advertising service line was unveiled in 2010 with much fanfare, but didn't turn out to be a particularly successful iAddition to Apple’s lineup.
Anyone who spends a reasonable amount of time on the Internet has been exposed to interstitial ads and will know that these ads grab the attention in ways that pop-up and banner ads can’t -- because they pop up directly on top of or in the middle of your online activity, and are difficult to ignore.
So these full-screen interstitial ads may represent a way for Apple to revive its low-key advertising service.
No word yet on how much Apple might plan to charge advertisers for the expanded iAd service.
The iAd advertising service line was unveiled in 2010 with much fanfare, but didn't turn out to be a particularly successful iAddition to Apple’s lineup.
Anyone who spends a reasonable amount of time on the Internet has been exposed to interstitial ads and will know that these ads grab the attention in ways that pop-up and banner ads can’t -- because they pop up directly on top of or in the middle of your online activity, and are difficult to ignore.
So these full-screen interstitial ads may represent a way for Apple to revive its low-key advertising service.
No word yet on how much Apple might plan to charge advertisers for the expanded iAd service.
Trend Themes
1. Interstitial Advertisements - Apple's introduction of full-screen interstitial ads in apps presents an opportunity for advertisers to capture users' attention and increase engagement.
2. Revitalizing Iad - Apple's expansion of the iAd service with full-screen ads aims to revive its advertising platform and provide new opportunities for marketers to reach iPhone and iPad users.
3. Enhanced Mobile Advertising - The introduction of full-screen ads on iPhones and iPads indicates a trend towards more immersive and impactful mobile advertising experiences.
Industry Implications
1. Mobile Advertising - The adoption of full-screen interstitial ads presents disruptive innovation opportunities for the mobile advertising industry to improve user engagement and effectiveness.
2. App Development - The inclusion of full-screen ads in apps creates potential for app developers to monetize their products and explore new revenue streams.
3. Digital Marketing - The emergence of full-screen ads in the iAd service opens up possibilities for digital marketers to employ more visually impactful and captivating advertising strategies.
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