This Interactive Ad Recognizes When Trains are Coming & Reacts
Michael Baxter — March 3, 2014 — Marketing
References: apoteket.se & psfk
Interactive ads are much more likely to hold the attention of passerby than their static counterparts. Making even a rudimentary connection with the customer is a key component to successful modern marketing. This subway ad not only interacts with people around it, but with the subways that are coming and going as well.
These interactive ads are fitted with sensors that can sense when trains are approaching on either side of it. When the train comes close and whizzes by, the ads image turns into a woman with her hair flow wing in the wind whipped up by the train.
The ad is incredibly simple but having that interactive aspect, especially in relation to what is going on around it, is key.
These interactive ads are fitted with sensors that can sense when trains are approaching on either side of it. When the train comes close and whizzes by, the ads image turns into a woman with her hair flow wing in the wind whipped up by the train.
The ad is incredibly simple but having that interactive aspect, especially in relation to what is going on around it, is key.
Trend Themes
1. Interactive Advertising - Opportunity for businesses to create engaging and interactive ads that capture attention and increase brand awareness.
2. Sensor Technology - Disruptive innovation opportunity for businesses to incorporate sensors into advertising to create responsive and interactive experiences.
3. Contextual Marketing - Opportunity to target consumers based on their surroundings and create personalized advertising experiences.
Industry Implications
1. Advertising - Innovative companies can leverage interactive ads to stand out in a crowded advertising landscape and connect with consumers in a memorable way.
2. Transportation - Opportunity for transit authorities or advertisers to enhance the passenger experience and engage commuters through interactive ads.
3. Technology - Businesses can develop and provide sensor technology solutions to enable interactive advertising experiences across various industries.
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