Seven Major Airlines Team Up to Provide Free In-Flight Facebook for February
Michael Hines — February 2, 2011 — World
Seven of the biggest airlines in America have teamed up with aerial Internet provider GoGo and Facebook to offer free in-flight Facebook. Virgin America, United Airlines, American Airlines, Delta, AirTran, US Airways and Alaska Airlines are all participating in the promotion which runs until the end of February.
The free in-flight Facebook promotion is designed to help sway people towards paying for in-flight Wi-Fi. Travelers will only be allowed access to Facebook, with all other Internet addresses prompting payment and an eventual series of back-clicks.
The free in-flight Facebook promotion is designed to help sway people towards paying for in-flight Wi-Fi. Travelers will only be allowed access to Facebook, with all other Internet addresses prompting payment and an eventual series of back-clicks.
Trend Themes
1. In-flight Social Media - Offering free access to Facebook during flights is a trend aimed at increasing passenger engagement and promoting in-flight Wi-Fi services.
2. Partnerships and Collaboration - Airlines partnering with aerial Internet providers and social media platforms to enhance the in-flight experience is a trend that creates opportunities for disruptive innovation in the airline industry.
3. Promotional Incentives - Providing limited-time promotions, like free in-flight Facebook access, is a trend that allows airlines to attract more customers and generate revenue from ancillary services.
Industry Implications
1. Airline Industry - The airline industry can leverage the trend of offering free in-flight Facebook to strengthen customer loyalty and encourage passengers to upgrade their travel experience with paid Wi-Fi and other services.
2. Internet Service Providers - Aerial Internet providers like GoGo can capitalize on the trend of partnering with airlines to offer free access to social media platforms, opening doors for new business opportunities and expanded market reach.
3. Digital Advertising - The trend of providing free in-flight Facebook creates opportunities for digital advertising agencies to partner with airlines and brands to deliver targeted promotions and advertising campaigns to a captive audience during flights.
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