The Fiat Use Original Parts Campaign Wants to Keep Things Working Smoothly
Meghan Young — November 22, 2012 — Autos
References: leoburnett & ibelieveinadv
The Fiat Use Original Parts ad campaign hilariously depicts the danger of using a wrong part in their cars. Likening it to Yoko Ono's effect on the Beetles, everything can simply stop working. This is also the case with the introduction of a hot maid in a family household and even a Christopher Columbus character trying to 'tame' a tribe of natives.
Conceived and executed by the Leo Burnett ad agency branch based in Sao Paulo, Brazil, the Fiat Use Original Parts ad campaign was art directed by Sergio Lobo, André Kirkelis and Bruno Bueno with creative direction by Ruy Lindenberg. Illustrated by Heitor Satyro, the images all revolve around funny depictions of people encircled by a common car part. It drives home the fact that people prefer things to work.
Conceived and executed by the Leo Burnett ad agency branch based in Sao Paulo, Brazil, the Fiat Use Original Parts ad campaign was art directed by Sergio Lobo, André Kirkelis and Bruno Bueno with creative direction by Ruy Lindenberg. Illustrated by Heitor Satyro, the images all revolve around funny depictions of people encircled by a common car part. It drives home the fact that people prefer things to work.
Trend Themes
1. Humorous Ad Campaigns - This trend presents opportunities for brands to use humor to convey their message and engage with their audience.
2. Importance of Original Car Parts - This trend highlights the importance of using original car parts, creating opportunities for companies to innovate and provide reliable parts for consumers.
3. Visual Storytelling in Advertising - This trend showcases the power of visual storytelling in advertising, opening up opportunities for brands to create compelling narratives that resonate with their target market.
Industry Implications
1. Automotive - This industry can seize the opportunity to focus on innovative technologies and solutions for original car parts to enhance vehicle performance and safety.
2. Advertising - This industry can explore the disruptive innovation of using humor and visual storytelling techniques to create memorable and effective ad campaigns for their clients.
3. Creative Design - This industry can take advantage of the trend by offering creative design services that help brands effectively communicate their message through engaging visuals and concepts.
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