Dos Equis 'Stay Thirsty Grant' Will Make One Fan's Dreams Come True
Katherinev123 — June 29, 2012 — Marketing
References: mostinterestingacademy & popsop
The Dos Equis 'Stay Thirsty Grant' is offering adventure-lovers the chance of a lifetime. The beer brand, known for its 'Most Interesting' campaigns, has launched a contest for its 'Most Interesting Academy,' a dedicated section of its website that provides fun and entertaining content on things like how to eat a live octopus and how to "rule at rock, paper scissors." The new 'Stay Thirsty Grant' campaign will reward one lucky person with $25,000 to pursue his or her passion, provided that it's some crazy awesome expedition or adventure.
With the Dos Equis Stay Thirsty Grant, you'll get the opportunity to make your dream come true, whether it's climbing the world's tallest volcano, swimming amongst wild salmon or biking down mountains in Machu Picchu. To enter the contest, just submit a video explaining your extraordinary dream. Also make sure you visit the brand's Most Interesting Academy site to see the videos fans have already submitted.
With the Dos Equis Stay Thirsty Grant, you'll get the opportunity to make your dream come true, whether it's climbing the world's tallest volcano, swimming amongst wild salmon or biking down mountains in Machu Picchu. To enter the contest, just submit a video explaining your extraordinary dream. Also make sure you visit the brand's Most Interesting Academy site to see the videos fans have already submitted.
Trend Themes
1. Adventure Travel - The trend of adventure travel is on the rise, with opportunities for disruptive innovation in the travel and tourism industry.
2. User-generated Content - The trend of user-generated content is growing, presenting opportunities for disruptive innovation in marketing and advertising industries.
3. Experiential Marketing - Experiential marketing is becoming more popular, providing opportunities for disruptive innovation in the marketing and branding industries.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can take advantage of the growing trend of adventure travel to offer unique and exciting experiences for customers.
2. Marketing and Advertising - Marketing and advertising industries can leverage user-generated content to create authentic and engaging campaigns that resonate with their audience.
3. Branding - The branding industry can use experiential marketing to create memorable and immersive experiences that connect consumers with their products and services.
3.2
Score
Popularity
Activity
Freshness
