The Scribe Colored Pencils Campaign Appeals to the Imagination
Meghan Young — March 6, 2014 — Marketing
References: melborp.co & adeevee
The Scribe Colored Pencils ad campaign shows how people's imaginations will be given new life with the help of these drawing tools. From mythical creatures such as unicorns and mermaids to extinct ones like dinosaurs, anything is possible if illustrated with these pencils. Although clearly sketches, there is a realistic nature about them that would make anyone think twice.
Conceived and executed by Melborp, an ad agency based in Bogota, Colombia, the Scribe Colored Pencils ad campaign was art directed by Camilo Gallon with creative direction by Daniel Rueda. Of course, the true star is artist Hernan Marin, who created the illustrations. Although full of stunning artistry, the Scribe Colored Pencils ad campaign is relatively simple, relying solely on the drawings to send a strong message.
Conceived and executed by Melborp, an ad agency based in Bogota, Colombia, the Scribe Colored Pencils ad campaign was art directed by Camilo Gallon with creative direction by Daniel Rueda. Of course, the true star is artist Hernan Marin, who created the illustrations. Although full of stunning artistry, the Scribe Colored Pencils ad campaign is relatively simple, relying solely on the drawings to send a strong message.
Trend Themes
1. Mythical Creature Illustration - The trend of using mythical creature illustrations in advertising campaigns provides a unique and imaginative way to capture people's attention.
2. Imagination-driven Ads - Ads that tap into people's imaginations and inspire creativity are becoming increasingly popular as a way to connect with consumers on a deeper level.
3. Realistic Sketches - The use of realistic sketches in advertising campaigns creates a sense of authenticity and intrigue, captivating viewers and sparking their curiosity.
Industry Implications
1. Art Supplies - The art supplies industry can capitalize on the trend of mythical creature illustration ads by promoting their products as the tools needed to bring imaginative creations to life.
2. Advertising and Marketing - The advertising and marketing industry can benefit from the trend of imagination-driven ads by creating campaigns that inspire and engage consumers in a more meaningful way.
3. Graphic Design - The graphic design industry can explore the trend of using realistic sketches in ads to create visually stunning and compelling visuals that resonate with viewers.
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