The Samsung S5 Smartphone Campaign Stars Model Doutzen Kroes
Meghan Young — July 4, 2014 — Tech
References: samsung & fashiongonerogue
The ad campaign for the Samsung S5 Smartphone and Gear Fit wristband might seem like a swimsuit editorial for the latest issue of a prestigious fashion publication, yet it does promote technology first and foremost. Used and adorned by Dutch top model Doutzen Kroes, men will wish they were one of the two pieces like Romeo yearned to be the glove on Juliet's hand.
Posing in a rooftop pool with a city skyline in the backdrop, the Samsung S5 Smartphone and Gear Fit wristband ad campaign appears to be focusing on the products' waterproof capabilities. That, or the brand is simply embracing a summer theme for a seasonal campaign. Whatever the case may be, the images will capture the attention of both men and women.
Posing in a rooftop pool with a city skyline in the backdrop, the Samsung S5 Smartphone and Gear Fit wristband ad campaign appears to be focusing on the products' waterproof capabilities. That, or the brand is simply embracing a summer theme for a seasonal campaign. Whatever the case may be, the images will capture the attention of both men and women.
Trend Themes
1. Fashion-tech Collaborations - The Samsung S5 Smartphone campaign featuring Doutzen Kroes highlights the growing trend of fashion and technology collaborations, presenting an opportunity for brands to create innovative products and marketing campaigns.
2. Functional Fashion - The emphasis on the waterproof capabilities of the Samsung S5 Smartphone and Gear Fit wristband in the ad campaign reflects the trend of functional fashion, suggesting opportunities for brands to combine style with practicality in their products.
3. Seasonal Branding - The summer theme in the Samsung S5 Smartphone and Gear Fit wristband ad campaign showcases the trend of seasonal branding, providing businesses with an avenue to align their marketing strategies with the changing seasons and consumer preferences.
Industry Implications
1. Fashion and Technology - The collaboration between Samsung and fashion model Doutzen Kroes highlights the potential for the fashion and technology industries to innovate and create mutually beneficial partnerships.
2. Wearable Technology - The ad campaign for Samsung's Gear Fit wristband demonstrates the disruptive innovation opportunities within the wearable technology industry, encouraging companies to develop functional and fashionable wearable devices.
3. Marketing and Advertising - The Samsung S5 Smartphone campaign's use of seasonal branding and visually striking imagery presents an opportunity for marketing and advertising professionals to explore creative ways to capture consumer attention and promote products.
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