The 'Parents of Road Victims' Campaign Reads "Don't Text and Die"
Leslie Chen — April 27, 2013 — Tech
References: happiness-brussels & adsoftheworld
These Parents of Road Victims print ads warn against the severe dangers of texting while driving.
Consisting of three images of different faces bathed in the glow of a mobile device, the campaign is a haunting and blunt reminder of what could happen if you're not fully focused when behind the wheel. The ads were created by Happiness-Brussels advertising agency in Brussels and are accompanied by the straightforward copy "Don't text and die." Although some may not appreciate the bluntness of these ads, they definitely get their message across clearly.
If you find yourself shrugging off the possible dangers of quickly answering a text while driving, let these Parents of Road Victims advertisements remind you of the seriousness of doing so.
Consisting of three images of different faces bathed in the glow of a mobile device, the campaign is a haunting and blunt reminder of what could happen if you're not fully focused when behind the wheel. The ads were created by Happiness-Brussels advertising agency in Brussels and are accompanied by the straightforward copy "Don't text and die." Although some may not appreciate the bluntness of these ads, they definitely get their message across clearly.
If you find yourself shrugging off the possible dangers of quickly answering a text while driving, let these Parents of Road Victims advertisements remind you of the seriousness of doing so.
Trend Themes
1. Distracted Driving Awareness - Opportunity for businesses to develop innovative solutions to educate and raise awareness about the dangers of distracted driving.
2. Emotive Advertising - Opportunity for businesses to create impactful and emotionally resonant advertisements that effectively communicate important messages.
3. Digital Detox Movement - Opportunity for businesses to cater to the growing demand for digital detox experiences and products to combat the negative effects of excessive screen time.
Industry Implications
1. Automotive - Opportunity for the automotive industry to integrate advanced driver assistance systems and develop technologies that minimize distractions and improve road safety.
2. Advertising - Opportunity for advertising agencies to utilize emotive storytelling and design to create campaigns that have a lasting impact and promote social messages.
3. Wellness - Opportunity for wellness and technology industries to develop apps, products, and services that encourage users to take a break from their devices and adopt healthier digital habits.
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