Breckenridge Brewery 'Truth in Beervertising' Parody Campaign
Katherinev123 — February 4, 2012 — Lifestyle
There have been many beer advertisements and campaigns that have gone viral over the years, and now Breckenridge Brewery is poking fun at them with its 'Truth in Beervertising' campaign, which consists of parody videos telling consumers the "truth" about the messages in the commercials.
Remember the Dos Equis 'Most Interesting Man in the World' campaign? Well Breckenridge Brewery has created a parody for that (shown here) called 'Least Interesting Man in the World,' which is pretty uninteresting but sort of amusing too. This ad will be airing on Super Bowl Sunday but only on Denver's Fox affiliate network KDVR, says AdAge.
Breckenridge Brewery has also created a 'Find Your Couch' parody, which mocks Corona's 'Find Your Beach' campaign. Visit Breckenridge's website to see all of the parody videos from its Truth in Beervertising campaign.
Remember the Dos Equis 'Most Interesting Man in the World' campaign? Well Breckenridge Brewery has created a parody for that (shown here) called 'Least Interesting Man in the World,' which is pretty uninteresting but sort of amusing too. This ad will be airing on Super Bowl Sunday but only on Denver's Fox affiliate network KDVR, says AdAge.
Breckenridge Brewery has also created a 'Find Your Couch' parody, which mocks Corona's 'Find Your Beach' campaign. Visit Breckenridge's website to see all of the parody videos from its Truth in Beervertising campaign.
Trend Themes
1. Parody Marketing - Creating fake ads of popular brands in a humorous way is a disruptive innovation opportunity for companies to capture the attention of their target audience.
2. Authenticity Advocacy - Focusing on genuine advertising and communicating the real story behind the brand to consumers can be a disruptive innovation opportunity for companies to establish trust and loyalty in the market.
3. Satirical Storytelling - Using humor and satire to highlight the flaws in traditional marketing campaigns can be a disruptive innovation opportunity for companies to differentiate themselves and to stimulate audience engagement.
Industry Implications
1. Brewery - In the crowded beer market, breweries can use disruptive innovation in advertising to create brand awareness and appeal to younger generations of consumers who value humor and authenticity in campaigns.
2. Marketing - Disruptive innovation in marketing can challenge the status quo and encourage companies to take a more creative and authentic approach to their advertising campaigns.
3. Media - By embracing disruptive innovation in advertising, media companies can create engaging content that stands out from traditional commercials and drives viewership.
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