Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
Anne Booth — November 26, 2013 — Autos
Jeep has created a contest where contestants can design their ideal road trip, calling it: '30 Miles of Freedom.' The idea is that anyone can enter and pick a place to begin their adventure and a place to end, traveling a total of 30 miles altogether.
The '30 Miles of Freedom' contest is brilliant as the new 2014 Jeep Compass and Patriot vehicles are the focus of the videos. It is an intelligent way to advertise, while getting people to share their favorite trips across their social media pages. In the end, the winners are to receive a brand new Jeep.
Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising. Let's watch these contenders complete their ultimate road trip as Jeep drives away with a winning ad campaign.
The '30 Miles of Freedom' contest is brilliant as the new 2014 Jeep Compass and Patriot vehicles are the focus of the videos. It is an intelligent way to advertise, while getting people to share their favorite trips across their social media pages. In the end, the winners are to receive a brand new Jeep.
Jeep is using the power of the crowd and people's will to win, to direct a truly unique contest that adds flavor and spirit to advertising. Let's watch these contenders complete their ultimate road trip as Jeep drives away with a winning ad campaign.
Trend Themes
1. Personalized Road Trips - Opportunity for travel companies to create customized road trip experiences based on customers' preferences and destinations.
2. Social Media Advertising - Potential for businesses to leverage user-generated content and social media platforms to promote their products and services.
3. Crowdsourced Contests - Possibility for brands to engage their audience by hosting contests that encourage user participation and creativity.
Industry Implications
1. Automotive - Disruptive innovation opportunity for car manufacturers to incorporate interactive features and technology in vehicles for unique driving experiences.
2. Travel and Tourism - Opportunity to develop specialized road trip packages and services that cater to individual preferences and provide memorable adventures.
3. Advertising and Marketing - Chance to explore innovative advertising strategies that involve user-generated content and social media engagement to reach a wider audience.
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