This Jeep Print Ad Answers a Simple Question About Travel Abilities
Kyle Towers — May 1, 2013 — Autos
References: jeep & adsoftheworld
This Jeep print ad encourages adventurers to get the most out of life. It cleverly suggests that by driving a Jeep that the question of stay or go is already answered and because of this it is a "true freedom of choice."
The placement of the imagery is brilliant. The picture features a Jeep checking of the "go" box. All of this is in the foreground of incredible scenery that suggests the Jeep has and the driver had been through a lot of adventure to get where it is. It does so with very concise and pithy copy that makes a bold statement. I enjoy how the question this Jeep print ad poses can be transferred to anything in life and therefore is very motivational.
The placement of the imagery is brilliant. The picture features a Jeep checking of the "go" box. All of this is in the foreground of incredible scenery that suggests the Jeep has and the driver had been through a lot of adventure to get where it is. It does so with very concise and pithy copy that makes a bold statement. I enjoy how the question this Jeep print ad poses can be transferred to anything in life and therefore is very motivational.
Trend Themes
1. Adventure Encouraging Auto Ads - Disruptive innovation opportunity: Creating print ads that inspire adventure and motivate individuals to embrace bold choices in life.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Developing vehicles that promote a sense of freedom, adventure, and exploration.
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