The Lifeproof Brand Campaign Targets Those Living on the Edge
Farida Helmy — July 20, 2014 — Marketing
References: vimeo & inspirationhut.net
If you are spontaneous by nature and love the outdoors and all the adventures the great wilderness boasts, then you are bound to love the new Lifeproof Brand campaign. Why? Because it was made for people just like you.
The Lifeproof Brand campaign features people who like to live on the edge. Those who like to surf, bike and raft and let go of the world. The only thing they have in common is an addiction to the adrenaline and a need to keep their smartphone and tablets safe no matter what the hobby of choice is. That is where Lifeproof comes in. The smartphone and tablet case brand promises to keep your gadgets safe so you can have peace of mind when you are off doing your thing.
Its latest advertising campaign for its new Samsung Galaxy S5 case was created by photographers and digital artists Tim Tadder, David Oldfield and Mike Campau.
The Lifeproof Brand campaign features people who like to live on the edge. Those who like to surf, bike and raft and let go of the world. The only thing they have in common is an addiction to the adrenaline and a need to keep their smartphone and tablets safe no matter what the hobby of choice is. That is where Lifeproof comes in. The smartphone and tablet case brand promises to keep your gadgets safe so you can have peace of mind when you are off doing your thing.
Its latest advertising campaign for its new Samsung Galaxy S5 case was created by photographers and digital artists Tim Tadder, David Oldfield and Mike Campau.
Trend Themes
1. Outdoor Adventure Tech - The rise of smartphone cases that are specifically designed for outdoor enthusiasts presents an opportunity for tech companies to create innovative, rugged and waterproof accessories for outdoor activities.
2. Adrenaline Junkie Marketing - Marketing campaigns that target adrenaline junkies and adventure seekers can tap into a niche market and provide opportunities for brands to create unique and captivating advertising content.
3. Protection and Peace of Mind - The trend of smartphone case brands, such as Lifeproof, emphasizing the protection of devices in extreme environments presents an opportunity to develop advanced protective technologies and materials for electronic devices.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can explore partnerships with smartphone case brands to develop integrated solutions for outdoor adventurers, providing them with convenience and safety in one package.
2. Marketing and Advertising - Marketing and advertising agencies can capitalize on the trend of targeting adrenaline junkies and adventure seekers by creating engaging content and campaigns that resonate with this target audience.
3. Technology and Electronics - The technology and electronics industry can invest in research and development to create innovative materials and technologies to enhance the protective capabilities of smartphone cases in extreme environments.
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