Heineken’s ‘Legendary Posters’ Show Support for the Rights of Journalists
Rahul Kalvapalle — April 16, 2014 — Marketing
References: heineken-agegate.tumblr & designboom
Dutch beer brand Heineken’s ‘The Legendary Posters’ is a series of epic posters featuring over 40 legendary individuals from the fields of sport, entertainment and the arts. The posters were commissioned to convey the brand’s support of Reporters Without Borders, a global non-profit organization that aims to protect journalists and fight for freedom of information.
The Legendary Posters and their support of Reporters Without Borders is in tune with Heineken’s brand message that people should do everything in their power to cross creative, professional and personal boundaries if they want to get the most out of life.
The posters—each of which was made on a white canvas with the trademark green Heineken bottle in the center—were made to go on incredible adventures all around the world, from bubbling volcanic rock in Iceland to the depths of the ocean in the Bahamas. As a result, they have come back as one-of-a-kind pieces of art, bearing physical reminders and scars of their unique journey.
The Legendary Posters series was created by the Amsterdam-based ad agency Wieden+Kennedy.
Photo Credits: designboom, heineken-agegate.tumblr
The Legendary Posters and their support of Reporters Without Borders is in tune with Heineken’s brand message that people should do everything in their power to cross creative, professional and personal boundaries if they want to get the most out of life.
The posters—each of which was made on a white canvas with the trademark green Heineken bottle in the center—were made to go on incredible adventures all around the world, from bubbling volcanic rock in Iceland to the depths of the ocean in the Bahamas. As a result, they have come back as one-of-a-kind pieces of art, bearing physical reminders and scars of their unique journey.
The Legendary Posters series was created by the Amsterdam-based ad agency Wieden+Kennedy.
Photo Credits: designboom, heineken-agegate.tumblr
Trend Themes
1. Supporting Non-profit Organizations - The trend of brands supporting non-profit organizations to convey their brand message and values.
2. Unique, One-of-a-kind Products - The trend of creating unique products that have undergone a specific journey and showcase physical reminders of that journey.
3. Branded Art Initiatives - The trend of brands commissioning and promoting art projects that tie into their brand message and values.
Industry Implications
1. Alcohol Beverages Industry - The alcohol beverages industry can explore creating branded art initiatives that align with their corporate social responsibility goals.
2. Non-profit Organizations Industry - Non-profit organizations can seek out partnerships with brands that support their cause and their message.
3. Art and Design Industry - The art and design industry could explore creating unique, one-of-a-kind products that tell a story and tie into a larger brand message.
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