The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
Meghan Young — March 13, 2014 — Marketing
References: kolle-rebbe.de & adeevee
The Stories! Bookstore ad campaign visualizes perfectly what it can be like to read a really good book. People are captured back to back with the novel's protagonist. But lo' and behold, those protagonists are the readers' themselves! A book transports individuals into worlds of adventure and intrigue, bringing such excitement into people's living room, bedrooms and even on their commutes to work or school.
Conceived and executed by Kolle Rebbe, an ad agency based in Hamburg, Germany, the Stories! Bookstore ad campaign is quite imaginative. Art director Jörg Dittmann worked alongside creative directors Sascha Hanke, Rolf Leger and Florian Ludwig for the Stories! Bookstore campaign. The fantastical images, which embrace people's imaginative abilities, were created by Getty Images and Corbis.
Conceived and executed by Kolle Rebbe, an ad agency based in Hamburg, Germany, the Stories! Bookstore ad campaign is quite imaginative. Art director Jörg Dittmann worked alongside creative directors Sascha Hanke, Rolf Leger and Florian Ludwig for the Stories! Bookstore campaign. The fantastical images, which embrace people's imaginative abilities, were created by Getty Images and Corbis.
Trend Themes
1. Immersive Reading Experience - Utilizing technology and creative visuals to transport readers into the world of books, enhancing the reading experience.
2. Personalized Storytelling - Creating campaigns that enable readers to become the protagonists of their favorite books, offering a unique and engaging narrative.
3. Visual Storytelling - Using captivating visuals and photography to bring books to life and evoke a sense of adventure and intrigue.
Industry Implications
1. Publishing - Incorporating immersive and personalized reading experiences to attract and retain readers, and to differentiate from digital competitors.
2. Advertising - Assisting advertising agencies in crafting captivating campaigns that resonate with readers and promote the joy of reading.
3. Photography - Collaborating with ad agencies to create visually stunning images that capture the essence of books and inspire readers to embark on literary adventures.
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