This Coors Light Commercial Shows How to Pour in Any Position
Eric Westcott — March 20, 2014 — Marketing
References: youtube
Making pouring beer easy, the Coors Light commercial shows that you can pour a beer from any position with the new vented can. Playing off of the Kama Sutra, the 'CanaSutra' names different positions to pour from. From "the plank" to "the actor," the Coors Light vented can makes for a smooth easy pour. Step away from your regular live action commercial, the 'CanaSutra' used drawings for a quick 20 second spot. The short spot will hit you fast causing you to watch it over and over again.
Pouring beer has never been more fun with the CanaSutra. This commercial paves the ground for potential viral Internet sensations. With the pouring positions being easy to replicate, the 'dance move reenactor' does come with a "don't try this at home" disclaimer. The disclaimer reminds beer drinkers that when performing a position from the 'CanaSutra' you must always practice safe pouring.
Pouring beer has never been more fun with the CanaSutra. This commercial paves the ground for potential viral Internet sensations. With the pouring positions being easy to replicate, the 'dance move reenactor' does come with a "don't try this at home" disclaimer. The disclaimer reminds beer drinkers that when performing a position from the 'CanaSutra' you must always practice safe pouring.
Trend Themes
1. Intimacy-inspired Beer Commercials - The rise of intimacy-inspired beer commercials presents an opportunity for brands to connect with consumers on a deeper emotional level.
2. Viral Internet Sensations - Creating entertaining and shareable content like the CanaSutra commercial can lead to viral Internet sensations and increased brand awareness.
3. Safe Pouring Practices - Highlighting the importance of safe pouring practices in beer commercials can differentiate brands and promote responsible drinking.
Industry Implications
1. Beverage Industry - Beer brands can explore new marketing strategies inspired by intimacy to engage with consumers and stand out in the highly competitive beverage industry.
2. Advertising Industry - The rise of intimacy-inspired beer commercials opens up opportunities for advertising agencies to create unique and memorable campaigns that resonate with audiences.
3. Social Media Industry - Viral Internet sensations, such as the CanaSutra commercial, can generate buzz and attract attention on social media platforms, offering opportunities for social media marketing and influencer collaborations.
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