Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
Michael Baxter — February 25, 2014 — Art & Design
The Heineken Virtual Draught display will make a tried and true tradition, electronic. Heineken has released a multitude of items recently, but this point of sale display is one of the more inventive.
The beer serving process can be a cool visual experience when done right. While many people have become accustomed to seeing bartenders lackadaisically pour their brews, draught systems are an opportunity for a bit of showmanship. This virtual draught system lets anybody regardless of skill level or understanding of beer to become an electronic mixologist.
While things like the Heineken Extra Cold and Club bottle will give a little bit of variation to the Heineken brand, it's the Virtual Draught System that will be the big seller. Heinken is known for amazing product,s so an awesome point of sale display to show those products off is a big step forward.
The beer serving process can be a cool visual experience when done right. While many people have become accustomed to seeing bartenders lackadaisically pour their brews, draught systems are an opportunity for a bit of showmanship. This virtual draught system lets anybody regardless of skill level or understanding of beer to become an electronic mixologist.
While things like the Heineken Extra Cold and Club bottle will give a little bit of variation to the Heineken brand, it's the Virtual Draught System that will be the big seller. Heinken is known for amazing product,s so an awesome point of sale display to show those products off is a big step forward.
Trend Themes
1. Virtual Pouring Technology - Opportunities for breweries to adopt virtual pouring technology as an innovative marketing tool.
2. Electronic Point of Sale Displays - Innovative electronic point of sale displays are an opportunity to enhance brand visibility and attract customers.
3. Mixology for Everyone - Virtual beer pouring stations create an opportunity for customers to experiment with different beer blends and become their own mixologists.
Industry Implications
1. Breweries - Breweries can leverage virtual pouring technology to offer a unique customer experience and improve brand positioning.
2. Retail - Electronic point of sale displays can revolutionize the retail industry by enhancing in-store marketing efforts and driving sales.
3. Hospitality - Hotels and restaurants can attract millennial customers with virtual beer pouring stations and innovative drink experiences.
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