Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination
Leslie Chen — April 30, 2013 — Autos
References: young-rubicam.de & adsoftheworld
These Land Rover Curtain advertisements perfectly describe that feeling you get when you just want to jump in your car and drive.
Coming from advertising agency Y&R in Germany, the campaign includes three print ads depicting different scenes of adventure: the Arctic, dessert and tundra. Although these places may not be the ordinary travel spots at the top of one's world destinations list, they definitely guarantee new and exciting experiences. The Land Rover Curtain ads are accompanied by the simple and direct words: "Go Beyond."
Perhaps you've been looking for a trip that promises more than just relaxing on a beach or checking out the usual tourist spots; let the Land Rover Curtain ads inspire you to go beyond your comfort zone.
Coming from advertising agency Y&R in Germany, the campaign includes three print ads depicting different scenes of adventure: the Arctic, dessert and tundra. Although these places may not be the ordinary travel spots at the top of one's world destinations list, they definitely guarantee new and exciting experiences. The Land Rover Curtain ads are accompanied by the simple and direct words: "Go Beyond."
Perhaps you've been looking for a trip that promises more than just relaxing on a beach or checking out the usual tourist spots; let the Land Rover Curtain ads inspire you to go beyond your comfort zone.
Trend Themes
1. Adventure Tourism - Disruptive innovation opportunities include creating unique adventure travel experiences that go beyond typical tourist spots.
2. Inspiration Marketing - Disruptive innovation opportunities include using captivating and unconventional advertisements to inspire people to seek new and exciting experiences.
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Industry Implications
1. Travel and Tourism - Disruptive innovation opportunities include creating packages and services tailored for adventurous travelers seeking unique and thrilling experiences.
2. Advertising and Marketing - Disruptive innovation opportunities include developing unconventional and immersive ad campaigns that inspire individuals to engage with brands on a deeper level.
3. Automotive - Disruptive innovation opportunities include collaborating with travel companies to create unique travel experiences that showcase the capabilities of vehicles, inspiring adventurous road trips.
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