As fewer meals are eaten in groups, brands personify food to fill the void
Implications - Food is an inherently personal topic, as it is often consumed in close company, which subsequently engrains emotional connections. This notion of the consumer relationship with food is being explored closer than ever with brands personifying products and bolstering the personal nature of consumption with more tenacity. As fewer meals are eaten in the company of others and a sedentary lifestyle takes dominance in the mainstream, the concept of food as a consistent friend is creating new correlations that not only strike odd connections, but also create inseparable bonds.
Trend Themes
1. Personification of Products - Brands are personifying products to fill the void left by conservative societal dynamics, and targeting diverse audiences with humorous ads that create inseparable bonds with their consumers.
2. Virtual Personalization - Brands are using digital campaigns to allow consumers to personalize their own experience with food, with messaging that promotes personal growth and empowerment.
3. Heartwarming Cab-sharing Campaigns - Companies such as Coca-Cola are advocating for socially responsible strategies, such as sharing rides to create a sense of community while simultaneously promoting their brands.
Industry Implications
1. Food and Beverage - There is a potential for disruptive innovation in the food and beverage industry with a focus on personalization and shared experiences.
2. Advertising and Marketing - Brands are targeting diverse audiences with humorous and interactive campaigns that use storytelling and personalization to connect with consumers.
3. Transportation - Transportation companies have the opportunity to adopt socially responsible strategies, such as ride-sharing campaigns, to create a sense of community while promoting their brands.
6 Featured, 52 Examples:
435,725 Total Clicks
Date Range:
May 13 — Mar 14
Trending:
Mild
Consumer Insight Topics:
