The SOS Children's Villages Campaign Brings Light to a Sad Situation
Meghan Young — March 6, 2014 — Marketing
There are a number of ways that the SOS Children's Villages ad campaign can be read if a person simply looks at the images. Unfortunately, kids can feel invisible for a number of reasons, but in this case they want to be. The tag line reads, "Children ashamed of poverty would rather disappear." This is illustrated by despondent invisible individuals wishing they could blend into the background.
The SOS Children's Villages ad campaign was conceived and executed by the Ogilvy & Mather ad agency branch based in Warsaw, Poland. It was art directed by Joanna Biernacka with creative direction by Jan Majle. The tough images were shot by photographer Jan Kriwol and directed by Jan Macierewicz. They help urge people to donate money for school kits.
The SOS Children's Villages ad campaign was conceived and executed by the Ogilvy & Mather ad agency branch based in Warsaw, Poland. It was art directed by Joanna Biernacka with creative direction by Jan Majle. The tough images were shot by photographer Jan Kriwol and directed by Jan Macierewicz. They help urge people to donate money for school kits.
Trend Themes
1. Invisible Child Trend - The trend of creating ads that shed light on poverty and inequality by showcasing children who feel invisible or marginalized.
2. Action-oriented Campaign Trend - The trend of creating ad campaigns that invite people to take action and donate money or resources to organizations that support children in need.
3. Visual Storytelling Trend - The trend of using powerful and thought-provoking imagery to tell stories and create emotional connections with audiences in order to drive social change.
Industry Implications
1. Advertising - The advertising industry can leverage the power of visual storytelling to create campaigns that raise awareness of social issues and encourage people to take action.
2. Non-profit - Non-profit organizations can adopt action-oriented campaigns that drive donations and support from a wider audience by creating visually impactful ads.
3. Education - The education industry can partner with organizations like SOS Children's Villages to provide school kits and other resources to marginalized children in need.
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