Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Functional Couture

Multipurpose apparel reflects consumer demand for more productive necessities

Implications - With consumers often getting caught up between responsibilities of work and home, time easily becomes a limited factor, resulting in limitations of certain activities. As a means to make everyday living more convenient and productive, consumers are turning to multipurpose clothing to add more diversity to their ordinary wardrobe. Adding functional features to simple designs, these clothing pieces reflect the need for techniques that make basic necessities more useful in everyday settings.
Trend Themes
1. Multipurpose Clothing - With consumers turning to multipurpose clothing to add more diversity to their ordinary wardrobe, there is an innovative opportunity to design clothing that can serve more than one purpose.
2. Nanotechnology in Athletic Apparel - Nanotechnology in athletic apparel has made fabrics scent-resistant, quick-drying, and waterproof, paving the way for further developments.
3. Smart Clothing - The development of smart clothing that tracks fitness data, lighting up to show optimal performance and linking with other devices to gather GPS data has paved the way for more innovation in clothing with technological features.
Industry Implications
1. Fashion - The fashion industry can benefit from promoting and developing multipurpose clothing, nanotechnology in athletic clothing, and smart clothing to provide added value to consumers.
2. Sportswear - Sportswear companies have the opportunity to implement nanotechnology into their fabrics to offer superior features, such as odor-resistance and increased durability.
3. Luxury - Luxury brands have the opportunity to incorporate technology into their products, such as bulletproof suits, to differentiate their offerings and provide exclusive value to consumers.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
564,853 Total Clicks
Date Range:
Nov 12 — Mar 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Multipurpose Dress Shirts
Multipurpose Dress Shirts
The VoyVoy Summer Oxford Has a Durable Pocket and Patch for Cleaning
Men looking to add some multifunctional pieces of apparel to their wardrobe are in luck, because the VoyVoy Summer Oxford dress shirt is fully equipped to keep you looking sophisticated while... MORE
Diamond Bulletproof Suits
Diamond Bulletproof Suits
The $3 Million 'Diamond Armor' is the World's Most Expensive Suit
‘Diamond Armor’ is a men’s suit that combines the ultimate in luxury with the latest in high-tech badassery. Developed by Swiss company Suitart, the aptly named Diamond Armor... MORE
Multifunctional Snowboarding Gear
Multifunctional Snowboarding Gear
Aether's Snowboard Jacket Has Bells and Whistles to Keep You Dry
With a lot of people hitting the slopes this time of year, it’s important to find the right snowboard jacket for your winter fun. The Aether Altitude Jacket is touted as the “most... MORE
Lighted Smart Running Clothes
Lighted Smart Running Clothes
The Glowfaster Jacket by Simon Weatherall Monitors Progress
The Glowfaster Jacket started off as a protective piece of clothing that lit up to increase visibility for nighttime runners. Since then, it has evolved to boast fitness-tracking technology so that... MORE
Water-Activated Menswear
Water-Activated Menswear
LPG Convertible Shorts Offer Laidback Style That Changes When Wet
When you’re at the cottage or on vacation, staying in your bathing suit can be a convenient but slightly inappropriate decision especially when it’s time for lunch or dinner. That’... MORE
play_circle_filledOdorless Athletic Apparel
Odorless Athletic Apparel
These SilverAir Shirts are Scent Resistant for Athletes
This athletic apparel is simple, functional and odorless. These SilverAir premium quality shirts made by ‘Y Athletics’ are designed for the gym, outdoors and other sporting activities.... MORE

Related Examples

Task-Tracking Fitness Accessories
Task-Tracking Fitness Accessories
The Huawei TalkBand is a Handy Headset and Fitness Tracker
Anxiety-Monitoring Bracelets
Anxiety-Monitoring Bracelets
The Empatica E3 Wristband Analyzes Daily Stress and Depression
play_circle_filledActive Ankle Fitness Bands
Active Ankle Fitness Bands
The Flyfit Ankle Band Can Track Your Ankle Fitness Activity Wirelessly
Revolutionary Wireless Ergonomic Earphones
Revolutionary Wireless Ergonomic Earphones
The Dash Wireless Earphones are Compact And Liberating
Comprehensive Fitness Accessories
Comprehensive Fitness Accessories
Movea G-Series Tracked Activity and Examined Posture at CES 2014
Specialized Fitness Trackers
Specialized Fitness Trackers
The Notch Movement Capture Sensors is More Stylish and Precise
Fashionable Fitness Trackers
Fashionable Fitness Trackers
The Gold NIKE+ Fuelband SE Looks More Like Jewelry Than Gym Equipment
Bulletproof Three-Piece Suits
Bulletproof Three-Piece Suits
Toronto-Based Garrison Bespoke Creates an Outfit Fit for James Bond
Sleekly Fashionable Sportswear
Sleekly Fashionable Sportswear
The Nike White Label Collection Blends Streamlined Style with Sport
play_circle_filledAnkle Sock Sport Sensors
Ankle Sock Sport Sensors
The Sensoria Fitness Tracker is a Health Gadget Worn on the Foot
Sleek Spy-Inspired Fashion
Sleek Spy-Inspired Fashion
The Gucci Fall/Winter 2014 Campaign Stars Super Secretive Styles
Social Media Message Infographics
Social Media Message Infographics
Discover 10 Tips and Examples for Improved Status Update Ideas
Haute Patchwork Collections
Haute Patchwork Collections
The Dior Homme S/S 2014 Line Features Chic Color Blocking Designs
Sensational Superhero Shorts
Sensational Superhero Shorts
These Superman Comic Book Shorts are Made from High-Waisted Denim
Train-Travelling Hipster Fashions
Train-Travelling Hipster Fashions
The Velour Summer 2013 Men’s Line is for the Dapper Travel
Uncomfortable Ailment Cures
Uncomfortable Ailment Cures
Down There Repair by Sam's Natural Tackles a Taboo Topic for Guys
play_circle_filledProtective Pocket Shorts
Protective Pocket Shorts
Waterproof Pocket Shorts by Stash Keep Gadgets Unharmed
Inked Underwear
Inked Underwear
Sleepy Jones Boxers Get Tattooed by Artist Wes Lang
play_circle_filled100-Wear Button-Downs
100-Wear Button-Downs
Wool & Prince Shirts Can Be Worn for Months without Being Washed
Elevated Unisex Streetwear
Elevated Unisex Streetwear
The Spring Collection by NOZO Clothing is Refreshingly Forward
Royally Brooding Shoots
Royally Brooding Shoots
'The Prince' Editorial Features Florals with a Forlorn Disposition
play_circle_filledAll Activity-Tracking Devices
All Activity-Tracking Devices
The LIT Fitness Tracker is Perfect for Working out
Seaside Militant Lookbooks
Seaside Militant Lookbooks
The Espionage 2013 Spring/Summer Collection is Vintage-Inspired
Athletic Tribal Lookbooks
Athletic Tribal Lookbooks
The Adidas x Opening Ceremony S/S 2013 Collection is Fierce
play_circle_filledColorfully Inverted Shirt Pockets
Colorfully Inverted Shirt Pockets
The Pocket Square T-Shirt Features a Chic and Practical Pocket
Weather-Combative Sportswear
Weather-Combative Sportswear
The Nike x Undercover Gyakusou S/S 2013 Lookbook Runs Freely
play_circle_filledInteractive Sporting Spot Guides
Interactive Sporting Spot Guides
Red Bull Playgrounds is the App for the Sports Culture Enthusiast
Secret Agent Male Accessories
Secret Agent Male Accessories
The Sparrows Uncuff Links Are Able to Unlock Binding Metal Grips
Sports Safety Infographics
Sports Safety Infographics
This Infographic Outlines Why You Should Use a Helmet
play_circle_filledFog-Free Ski Gear
Fog-Free Ski Gear
The Herschel Supply Co X SPY ‘The Platoon’ is Well-Ventilated
Snowboarding Wrist Casts
Snowboarding Wrist Casts
The Morph Armor by Navik Lal Hopes to Reduce Wrist Injuries
Snarling Shark Snowboard Shoes
Snarling Shark Snowboard Shoes
The Limited Edition Nike Zoom DK QS Boot Bites into the Snow
Hi-Tech Snowboarding Goggles
Hi-Tech Snowboarding Goggles
The Oakley Airwave Goggle Allows Athletes Handsfree Access to Phones
Couture Snowboarding Fashion
Couture Snowboarding Fashion
The Foam Magazine 'Ice, Ice, Baby' Editorial is Mixed and Matched
Bug-Eyed Winter Jackets
Bug-Eyed Winter Jackets
The Matt Nylon Hooded Down Jacket Provides Great Insulation for Winter
Action Packed Jackets
Action Packed Jackets
The Billy Reid 'Bond Peacoat' is an Adaptation of the Films' Apparel
Uber Chich Sportswear
Uber Chich Sportswear
Astrid Anderson's Spring/Summer 2013 Collection is Mod
Cozy Color-Blocked Coats
Cozy Color-Blocked Coats
The Kinetics/Columbia Orlion Jacket Keeps You Visible On the Slopes
Romantically Postmodern Styles
Romantically Postmodern Styles
t w e n t y (2) t o o Fall/Winter 2012 Lookbook is Future-Ready
Colorful Velour Catwalks
Colorful Velour Catwalks
The River Williem Fall/Winter 2012 Line Offers Softer Luxury
Crisp Color-Blocked Shirts
Crisp Color-Blocked Shirts
The Marni Autumn/Winter Collection is Sharply Dressed
Ruggedly Sophisticated Lookbooks
Ruggedly Sophisticated Lookbooks
The Rhett Bonnett Fall/Winter Shoot is Impeccably Layered
Vintage Seaside Menswear
Vintage Seaside Menswear
The Ones2Watch 'Aiguadolc' Editorial has a Nautical Aesthetic
Chic Soccer Collections
Chic Soccer Collections
Nike CR7 Collection Debuts with Fashionable Gear
Literary-Inspired Menswear
Literary-Inspired Menswear
The Kitsune SS 2012 Collection Gets Inspired by The Great Gatsby
Interactive Athletic Apparel Apps
Interactive Athletic Apparel Apps
The RLX iPad App Gives Your Sporty Fingers a Workout
Blinged Track Apparel
Blinged Track Apparel
The Limited-Edition UNDFTD x Adidas Jacket for NBA All-Star Weekend
Athletic Scooter Ads
Athletic Scooter Ads
The Stylish Adidas Originals Vespa Lookbook for Fall/Winter 2010
Diamond-Studded Suits
Diamond-Studded Suits
Stuart Hughes Creates a $738,000 Power Suit for CEOs
Superhero Athletic Apparel
Superhero Athletic Apparel
The Dwight Howard Superman Clothing Line is for Both Geeks and Athletes
Bulletproof Luxury Vehicles
Bulletproof Luxury Vehicles
The Knight XV Offers Both Comfort and Security
Bulletproof  Fashion
Bulletproof Fashion
Designer Security To Protect Obama From Head to Toe
Bulletproof Handkerchiefs
Bulletproof Handkerchiefs
The Damned