Steve Nash is the Most Ridiculous Man in the World
Derek Cohen — February 18, 2010 — Lifestyle
References: youtube
So everyone’s seen that Dos Equis beer commercial where the scary old guy talks about how he’s “The Most Interesting Man In The World.” Well Steve Nash, the awesome human being that he is, took that promo and flipped it on its head to bring us Steve Nash Is The Most Ridiculous Man In The World, advertising Vitamin Water XXX.
When you can’t come up with a new angle, why not take someone else’s idea and make it ridiculous? Then have Steve Nash star in it for good measure. Hopefully more ridiculous promo parodies are on the way! Now I need to go buy some Vitamin Water.
When you can’t come up with a new angle, why not take someone else’s idea and make it ridiculous? Then have Steve Nash star in it for good measure. Hopefully more ridiculous promo parodies are on the way! Now I need to go buy some Vitamin Water.
Trend Themes
1. Promo Parody Trend - Other brands could follow suit and create parody promotions for their products, using popular references such as Dos Equis' Most Interesting Man in the World.
2. Celebrity Endorsement Trend - Taking a celebrity and making them the face of a promotional campaign, however ridiculous, can greatly enhance brand exposure and appeal.
3. Humor Marketing Trend - By using humor in promotional material, brands can create a more approachable image and appeal to younger, more social media-driven audiences.
Industry Implications
1. Beverage Industry - Brands in the beverage industry could create parody advertisements to generate buzz for their products, especially in a crowded market with little differentiation between offerings.
2. Marketing Industry - Marketing agencies could develop humorous campaigns that play on popular references to attract younger, more social media-savvy audiences and create a viral marketing effect.
3. Athletic Industry - Athletic apparel or equipment brands could enlist popular athletes like Steve Nash to participate in humorous campaigns that make a greater impact and encourage greater engagement with their products.
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