The Audi Super Bowl Commercial Instills Confidence in a High School Kid
Jonathon Brown — January 30, 2013 — Autos
References: youtu.be & communities.washingtontimes
This Audi Super Bowl commercial shows up online just in time for Super Bowl Sunday on February 3rd. As is tradition, Super Bowl Sunday brings with it a flurry of new commercials from the world's biggest brands and often pop up online ahead of time to generate viral buzz before they actually air during the game.
This Audi Super Bowl commercial sets up a night at the prom for a high school boy without a date. What starts off as a sad story, quickly turns into a triumphant evening when his dad tosses him the keys to the Audi. Armed with confidence, the boy speeds to the prom, parks in the principal's parking spot and walks up to his crush and kisses her without saying a word. He drives home screaming at the top of his lungs.
This Audi Super Bowl commercial sets up a night at the prom for a high school boy without a date. What starts off as a sad story, quickly turns into a triumphant evening when his dad tosses him the keys to the Audi. Armed with confidence, the boy speeds to the prom, parks in the principal's parking spot and walks up to his crush and kisses her without saying a word. He drives home screaming at the top of his lungs.
Trend Themes
1. Super Bowl Commercials - Opportunity for brands to generate viral buzz and engage with audiences ahead of the game.
2. Boosting Confidence - Developing innovative advertising strategies that emphasize confidence-building and empowerment.
3. Viral Marketing - Creating online buzz and generating anticipation for commercials before they air during major events.
Industry Implications
1. Automotive - Opportunity to showcase the features and benefits of vehicles that instill confidence and empower individuals.
2. Advertising and Marketing - Space for agencies to create impactful campaigns that effectively boost confidence and resonate with audiences.
3. Entertainment - Chance for brands to leverage major events like the Super Bowl to create entertaining and memorable advertising experiences.
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