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Engaging Commute

Interactive subway ads reflect a need for more integrated marketing tactics

Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Trend Themes
1. Interactive Subway Ads - Brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level.
2. Immersive Subway Stunts - Brands are turning to immersive subway stunts to connect with individuals in a setting that feels more convenient than intrusive.
3. Subway-based Promotions - Companies are using the subway and its surroundings to promote their products and services in a new and innovative way.
Industry Implications
1. Marketing - The rise of interactive marketing tactics and immersive stunts is transforming the face of marketing.
2. Retail - The subway is increasingly being used to reach new audiences and promote innovative products and services.
3. Transportation - The subway is being turned into a place of exploration and excitement, highlighting the potential for innovative experiences in transportation.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
326,066 Total Clicks
Date Range:
Jan 12 — Mar 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Subway Car Grocery Stores
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
Trying to navigate a subway system in a foreign country can be enough of a culture shock, but imagine the surprise of the tourist that stumbled upon this subway grocery store. Grocery stores in... MORE
play_circle_filledSubway Tunnel Housing
Subway Tunnel Housing
'The Apartment' by IKEA is Located in a Parisian Metro
‘The Apartment’ by IKEA is one of the most innovative ways a company can possibly promote its furniture products. IKEA, a brand that is no stranger to guerrilla marketing tactics (... MORE
play_circle_filledEdible Purse Commercials
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
The International Culinary School marketing commercial ‘Model Eats Designer Bag on NYC Subway’ brilliantly sparked viral fandom. The ‘Model Eats Designer Bag’ commercial features an actress/... MORE
play_circle_filledSly Subway Station Menus
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
Studies have shown that seeing images of food will make a person feel hungrier, and the McDonald’s ‘Train Timetable’ stunt offers a fine example of this. The creative stunt,... MORE
play_circle_filledJet-Setting Subway Stunts
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
To promote Fastline, the fastest broadband in Italy, Fastweb decided to transport Italians halfway around the world within seconds. Overnight, Moscova subway station in Milan was given a complete... MORE
play_circle_filledWorkout-Encouraging Subway Stations
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
It can be a hassle to forget your metro card or subway fare, but with this exercise machine helps people to get onto the subway with ease, in exchange for a little sweat. To get people excited... MORE

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