Interactive subway ads reflect a need for more integrated marketing tactics
Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Trend Themes
1. Interactive Subway Ads - Brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level.
2. Immersive Subway Stunts - Brands are turning to immersive subway stunts to connect with individuals in a setting that feels more convenient than intrusive.
3. Subway-based Promotions - Companies are using the subway and its surroundings to promote their products and services in a new and innovative way.
Industry Implications
1. Marketing - The rise of interactive marketing tactics and immersive stunts is transforming the face of marketing.
2. Retail - The subway is increasingly being used to reach new audiences and promote innovative products and services.
3. Transportation - The subway is being turned into a place of exploration and excitement, highlighting the potential for innovative experiences in transportation.
6 Featured, 52 Examples:
327,215 Total Clicks
Date Range:
Jan 12 — Mar 14
Trending:
Average
Consumer Insight Topics:
