The Dos Equis 'Most Interesting Beer Tap' Pours Drinks Through Thought
Albert Calsina — September 7, 2011 — Unique
References: vimeo & scaryideas
The Dos Equis 'Most Interesting Beer Tap' will have drinkers downing pints simply through the act of thinking. Two students of the Miami Ad School in New York developed an innovative action for Dos Equis associated to the growth of a new and very singular technology known as the Brainwave.
The inspiration for this idea comes from the age-old question, “Hey, should I have another beer?" The Dos Equis Most Interesting Beer Tap, a beer dispenser that is connected and controlled with a neuro sensor, is the perfect solution. To dispense the ageless beverage the user needs to be concentrating. If the user is unable to, the neuro sensor simply won't send the message to the receiver in the beer tap. With this action Dos Equis would prevent its consumers from crossing the line and drinking too much.
The inspiration for this idea comes from the age-old question, “Hey, should I have another beer?" The Dos Equis Most Interesting Beer Tap, a beer dispenser that is connected and controlled with a neuro sensor, is the perfect solution. To dispense the ageless beverage the user needs to be concentrating. If the user is unable to, the neuro sensor simply won't send the message to the receiver in the beer tap. With this action Dos Equis would prevent its consumers from crossing the line and drinking too much.
Trend Themes
1. Brainwave-activated Technology - Opportunity to leverage brainwave-controlled devices in various industries for a unique and interactive user experience.
2. Neurotechnology Integration - Potential for integrating neuro sensors into everyday objects and appliances, opening up new possibilities for control and interaction.
3. Mind-reading Interfaces - Emerging trend of using brainwave analysis to enable intuitive and hands-free user interfaces in diverse applications.
Industry Implications
1. Beverage and Alcohol - Disruptive innovation opportunity for alcohol companies to create interactive and controlled drinking experiences using brainwave technology.
2. Advertising and Marketing - Opportunity for marketers to utilize brainwave-controlled devices as attention-grabbing promotions and activations for brands and products.
3. Health and Wellness - Potential for incorporating neuro sensors in health and wellness products to monitor and regulate user behavior for improved wellness outcomes.
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