This Samsung World Cup Ad Shows Star Players Training to Battle Aliens
Rahul Kalvapalle — May 21, 2014 — Marketing
References: youtube & businessinsider
This Samsung World Cup ad is the latest in a multi-part story-line where a group of mysterious alien invaders has descended to Earth and challenged the world's best soccer players to a match -- with the future of the galaxy at stake. The multi-part ad series promotes the Samsung Galaxy 11.
This ad, titled 'The Training' shows an assortment of stars -- including Cristiano Ronaldo, Lionel Messi, Wayne Rooney and others -- being put through a futuristic training regimen by their boss, played by legendary former player and coach Franz Beckenbauer.
The high-tech training includes dribbling soccer balls that have a mind of their own and blasting shots at futuristic robotic defenders. The players are seen using Samsung mobile devices to check their fitness and track their progress.
The Samsung World Cup ad doesn't ever mention the World Cup (Samsung is not one of the official sponsors) but it's no coincidence that this ad series is being released with the World Cup just around the corner.
This ad, titled 'The Training' shows an assortment of stars -- including Cristiano Ronaldo, Lionel Messi, Wayne Rooney and others -- being put through a futuristic training regimen by their boss, played by legendary former player and coach Franz Beckenbauer.
The high-tech training includes dribbling soccer balls that have a mind of their own and blasting shots at futuristic robotic defenders. The players are seen using Samsung mobile devices to check their fitness and track their progress.
The Samsung World Cup ad doesn't ever mention the World Cup (Samsung is not one of the official sponsors) but it's no coincidence that this ad series is being released with the World Cup just around the corner.
Trend Themes
1. Extraterrestrial Mobile Ads - Opportunity for brands to create immersive and engaging advertisements that incorporate futuristic and otherworldly elements.
2. Futuristic Training Regimen - Potential for the development of advanced technologies and equipment to enhance athletic training and performance.
3. Mobile Fitness Tracking - Growing market for mobile applications and devices that can monitor and track fitness progress in real-time.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative and captivating campaigns that involve extraterrestrial themes and concepts.
2. Sports - Opportunity for sports equipment manufacturers and training facilities to develop and offer advanced technologies and techniques for athletes.
3. Technology - Growing demand for mobile devices and applications that integrate fitness tracking features for consumers seeking to monitor their health and fitness levels.
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