Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Laura McQuarrie — September 22, 2014 — Marketing
References: travel-brilliantly.marriott & theweathernetwork
In an effort to imagine what the future of tourism and hospitality might be like, Marriott Hotels set up a 4D travel virtual reality booth with Oculus Rift technology. Once inside the booths, people are immersed on a journey from one point of the world to another, which lets them hear, feel and smell the changes in the virtual environment before them.
The 100-second experience gives off changes in moisture and temperature, making the difference between standing on a beach or a bustling city street. As well as various vacation destinations, the Oculus Rift experience also gives a tour of the Marriott facilities, giving people a peek inside. As part of the hotel's Travel Brilliantly campaign, the 'Teleporter' will be touring various Marriott locations where visitors are able to try it out for free.
The 100-second experience gives off changes in moisture and temperature, making the difference between standing on a beach or a bustling city street. As well as various vacation destinations, the Oculus Rift experience also gives a tour of the Marriott facilities, giving people a peek inside. As part of the hotel's Travel Brilliantly campaign, the 'Teleporter' will be touring various Marriott locations where visitors are able to try it out for free.
Trend Themes
1. Virtual Reality Tourism - The use of virtual reality booths to simulate and enhance the tourism experience for customers.
2. 4D Immersive Experience - The implementation of multi-sensory technology, such as changes in temperature and moisture, to create more immersive and realistic experiences for customers.
3. Virtual Hotel Tours - The use of virtual reality technology to showcase hotel facilities for potential guests, allowing them to explore and book rooms remotely.
Industry Implications
1. Hospitality - Hotels can use virtual reality booths as a marketing tool to promote their brand and attract customers.
2. Travel and Tourism - The virtual reality travel experience can be used to increase interest and bookings for vacation destinations.
3. Technology - Businesses specializing in virtual reality technology can partner with hotels and tourism companies to create custom experiences for customers.
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