Travelocity's Roaming Gnome Recommends Holiday Destinations
Vasiliki Marapas — May 23, 2014 — World
In honor of Memorial Day, Travelocity has created a choose-your-own adventure-themed Twitter game, starring its now-infamous roaming gnome.
You can interact with the gnome by answering a series of questions, which will ultimately lead you to one of ten different destinations. Those Negative Nancy's that choose to click the 'Stay at Home' option on the starting tweet are faced with the roaming gnome's sad, imploring eyes, wondering why you would do such a thing.
I initially selected 'RomeWest,' prompting the gnome to ask whether my ideal vacation would involve "stuffing my face" or "going out late." The follow-up questions were equally as important, inquiring about my late night snack preferences and selfie-taking habits. Eventually, the wise, all-knowing gnome recommended Chicago as my Memorial Day destination. Those who haven't picked a holiday spot for Memorial Day yet would benefit from engaging with this fun Twitter account.
You can interact with the gnome by answering a series of questions, which will ultimately lead you to one of ten different destinations. Those Negative Nancy's that choose to click the 'Stay at Home' option on the starting tweet are faced with the roaming gnome's sad, imploring eyes, wondering why you would do such a thing.
I initially selected 'RomeWest,' prompting the gnome to ask whether my ideal vacation would involve "stuffing my face" or "going out late." The follow-up questions were equally as important, inquiring about my late night snack preferences and selfie-taking habits. Eventually, the wise, all-knowing gnome recommended Chicago as my Memorial Day destination. Those who haven't picked a holiday spot for Memorial Day yet would benefit from engaging with this fun Twitter account.
Trend Themes
1. Interactive Twitter Games - Opportunity for businesses to create engaging interactive games on social media platforms like Twitter.
2. Choose-your-own Adventure - Potential for brands to leverage the concept of choose-your-own adventure to enhance customer engagement and create personalized experiences.
3. Virtual Travel Experiences - Growth in virtual travel experiences that allow users to explore different destinations and make travel decisions from the comfort of their own homes.
Industry Implications
1. Travel and Tourism - Innovations like interactive Twitter games and virtual travel experiences provide opportunities for the travel and tourism industry to engage with customers and promote destinations.
2. Social Media - The rise of interactive Twitter games presents new opportunities for businesses in the social media industry to create engaging and interactive content.
3. Marketing and Advertising - The concept of choose-your-own adventure can be utilized by marketing and advertising professionals to create personalized and immersive campaigns.
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