Moosehead Brewery Commercials Help you Find Your Outer Self
Allison Love — May 22, 2010 — Lifestyle
References: moosehead & adsoftheworld
The latest Moosehead Brewery commercials reflect on summertime beer enjoyment. The ads feature a narrator who asks about indoor activities you may be doing when you could enjoy the outdoors with a cold Moosehead beer.
For example, the narrator questions why we exercise indoors and row on machines, when you could be outdoors enjoying a Moosehead and doing those same activities outdoors? He does raise a good question: Why would anyone rather ride a stationary bike indoors than outside in the sunshine? The new Moosehead Brewery commercials actually make you think.
For example, the narrator questions why we exercise indoors and row on machines, when you could be outdoors enjoying a Moosehead and doing those same activities outdoors? He does raise a good question: Why would anyone rather ride a stationary bike indoors than outside in the sunshine? The new Moosehead Brewery commercials actually make you think.
Trend Themes
1. Outdoor Beer Consumption - The trend of promoting beer consumption as an outdoor activity presents an opportunity for advertisers to explore creative ways to encourage outdoor beer consumption.
2. Active Lifestyle Branding - There is an opportunity for companies to align their brands with an active lifestyle and promote outdoor activities in their advertising campaigns.
3. Narrative Storytelling in Advertising - The use of storytelling in advertising presents an opportunity for advertisers to create engaging commercials that connect emotionally with their audience.
Industry Implications
1. Breweries - Breweries can leverage the trend of promoting beer consumption as an outdoor activity by creating campaigns that encourage outdoor consumption and an active lifestyle.
2. Sporting Goods - Sporting goods companies can align their brand with an active lifestyle by creating advertising campaigns that emphasize outdoor activities and make a connection with their target audience.
3. Advertising Agencies - Advertising agencies can capitalize on the trend of narrative storytelling in advertising by creating campaigns that tell a story and connect emotionally with the audience, thus creating a lasting impression.
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