Adult onesies allow consumers to revert back to their childhood ways
Implications - With work and responsibilities requiring a constant sense of professionalism and maturity, consumers are often left craving an escape from that prim and pristine lifestyle. As a means to revert back to a more simple, easygoing time, individuals are turning to infant-inspired clothing as a technique to easily embody a more carefree persona. Childish clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life.
Trend Themes
1. Infant-inspired Clothing - The trend of infant-inspired clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life and can be leveraged by clothing retailers to develop adult-sized onesies and playful loungewear for consumers.
2. Nostalgic Pop Culture - Nostalgia sells, as proven by the popularity of licensed onesies themed after beloved pop culture hits like Star Wars and Monster's Inc. This trend can be leveraged by brands to produce licensed novelty products that target adult fans of nostalgic franchises.
3. Comfort as a Selling Point - The prevalence of adult onesies as a way to relax and de-stress highlights the value that today's consumers place on comfort and convenience, creating an opportunity for retailers to develop products and experiences that prioritize comfort and relaxation.
Industry Implications
1. Apparel and Fashion - The adult onesie trend presents opportunities for apparel and fashion retailers to develop unique and playful clothing items that cater to consumers' desires for comfort and nostalgia.
2. Entertainment - The success of licensed onesies themed after popular culture franchises shows how entertainment companies can leverage nostalgia to generate new revenue streams and connect with adult fans of classic hits.
3. Consumer Goods - The comfort-focused nature of adult onesies presents opportunities for consumer goods manufacturers to develop new products that prioritize relaxation, such as comfortable bedding, furniture, and loungewear.
8 Featured, 53 Examples:
1,803,055 Total Clicks
Date Range:
Dec 12 — Mar 14
Trending:
Hot
Consumer Insight Topics:
