Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Workshop Question - How could you better attract tech-savvy consumers who expect digitization?
Trend Themes
1. Social Shopping Platforms - By leveraging social media promotion and user influence, retail businesses can increase engagement and incentivize shopping habits.
2. Incentivized Loyalty Programs - Using loyalty rewards programs and specialty points, businesses are able to attract and retain clients using new style-specific tools and platforms.
3. Personalization Through Mobile Apps - Using social media and customization, mobile apps allow retailers to provide a personalized shopping experience and increase social engagement.
Industry Implications
1. Fashion and Retail Industry - Social shopping platforms, incentivized loyalty programs, and personalized mobile apps have great potential to drive sales in the fashion and retail industry.
2. Mobile App Development Industry - With the increased demand for personalization and mobile shopping convenience in the fashion and retail industry, there is a lot of room for innovation in the mobile app development industry.
3. Social Media Marketing Industry - Retail businesses that utilize social shopping platforms and incentivized promotions will have a significant advantage in the social media marketing industry.
7 Featured, 60 Examples:
471,739 Total Clicks
Date Range:
Jul 14 — May 15
Trending:
Mild
Consumer Insight Topics:
