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Fermented Beverage

Varying takes on kombucha recipes are playing up on metabolic drinks

Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the ancient Chinese beverage have been recently interspersed with sodas and DIY kits. These breakout products and recipes speak to the merging of healthy drinks with edgy ingredients.
Workshop Question - How does your brand plan to adapt to emerging consumer trends that are impacting multiple industries?
Trend Themes
1. Variations in Kombucha - Kombucha is taking on edgier ingredients and varying forms such as fermented teas, probiotic beers, and savory blends to keep up with rising consumer demands for healthy but intriguing beverages.
2. Digestive Health Beverages - Probiotics and fermentation methods are being utilized to produce gut-friendly drinks as consumer demand for functional beverages with high nutrient content and live cultures increases.
3. Food Fermenting in the Mainstream Media - Fermenting food is becoming a popular activity among people of all ages and from various walks of life as awareness grows about sustainability, health, and wellness.
Industry Implications
1. Beverage - Beverage companies can provide a variety of Kombucha blends and other functional drinks featuring natural and savory ingredients to cater to health-conscious and curious consumers.
2. Wellness - The growing interest in fermentation methods and their association with gut health should inspire companies in the wellness industry to expand their product lines to include healthy beverages.
3. Sustainable Foods - Companies in the sustainable foods industry can promote their products through educational opportunities like fermentation and sustainable cooking workshops to entice people to adopt a healthier lifestyle.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 41 Examples:
107,894 Total Clicks
Date Range:
Jan 15 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Educational Pickling Studios
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
While pickling was once considered a hobby for only the most eccentric foodies, the process has quickly become popular among people of all ages, from all walks of life. With everyone from... MORE
Kombucha Tea Blends
Kombucha Tea Blends
Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks
If the blends from Pekoe Kombucha Bar are any indication, kombucha tea is on course to take down the smoothie as the go-to health beverage. Ideal for the health conscious and tea enthusiast alike,... MORE
Balanced Kombucha Cocktails
Balanced Kombucha Cocktails
This Spiced Rum Cocktail Combines Figs, Orange, Rum and Gut Health
This spiced rum cocktail is a healthier alcohol beverage that health-conscious folks might be more interested in. Created by Beth from Tasty Yummies, the spiced rum fig kombucha cocktail—... MORE
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
In addition to producing a range of fermented sauerkraut and vegetables, Farmhouse Culture is now expanding its healthy range by making a line of probiotic beverages called ‘Gut Shots.’... MORE
Salty Kombucha Tea Blends
Salty Kombucha Tea Blends
This Variety of Organic Kombucha is Made with Savory Ingredients
‘Kosmic Kombucha’ is producing a variety of organic kombucha made with savory ingredients. Kombucha is a fermented tea-based beverage that has been growing in popularity due to its... MORE
Kombucha-Inspired Beers
Kombucha-Inspired Beers
This Boozy Kombucha Drink is Packed with Healthy and Nutritious Probiotics
The ‘HoneyMoon Brewery’ has developed an boozy kombucha drink, which combines the healthy properties of fermented tea with the delicious taste of beer. Kombucha is a fermented tea that... MORE
Nutritious Kombucha Beers
Nutritious Kombucha Beers
Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
Kombucha beer is made with health-conscious people who still enjoy indulging in modern rituals such as socializing over a refreshing alcoholic beverage. Although there have been healthy spins on... MORE

Related Examples

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Probiotic Kombucha Kits
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The Weak Knees Gochujang Sriracha Two-Pack is for Spice Lovers
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Fermented Cabernet Teas
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Artisan Coconut Cheese
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This Smoke & Kale Sauerkraut is a Foodie Kitchen Must-Have
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play_circle_filledDIY Summer Rum Cocktails
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Energizing Quinoa Drinks
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These Fruity Protein Drinks Pack a Nutritional Punch with Quinoa
Temporary Vegan Bakeries
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The Raw-Vegan Pixie Pop-Up Bakery Operates Out of a Doorway
Kombucha Tea Brewing Sets
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This Kombucha Brew Kit is Perfect for Health Aficionados
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This Spiced Apple Recipe is Ideal for Those with Dietary Restrictions
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This Kombucha Recipe Will Help You Kick That Soda Habit
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The Tipton Mills Probiotic Instant Coffee Promotes Healthy Living
Complete Culture-Brewing Kits
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The Probiotic Garden Kombucha Fully Equips You for Tea Preparation
DIY Pickling Projects
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Cupcakes and Cashmere's 'Bread and Butter Pickles' Recipe is Hands-On
Single-Serving Fermentation Sets
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The DIY Hooch Kit Turns Juice into Alcohol in 48 Hours Flat
Vinegar Refreshments
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Organic Fast Food
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