Consumers turn to social experiences to deal with death
Implications - The fear of facing death alone can be an isolating experience. In an effort to alleviate some of this fear, people have been opening up the conversation around death to include as many people as possible. This shift suggests that collective experiences dealing with grief and mortality ultimately help people shoulder the burden of coming to terms with devastating events.
Workshop Question - What does your brand do to create a stronger sense of community for it's consumers?
Trend Themes
1. Collective Grief - Consumers are turning towards shared experiences as a way to process grief and loss.
2. Digital Legacies - There is a growing trend of managing digital assets after one's death, such as leaving instructions to share messages on social media or designating a legacy contact for Facebook accounts.
3. Conversation Games - Card games exploring life and death and creating a comfortable space for conversations are becoming popular.
Industry Implications
1. Social Networking - Social media platforms are adapting features to enable users to prepare for their digital afterlife.
2. Grief Support Services - Online forums, blogs, and card games are emerging to help people cope with loss.
3. Crowdfunding - Crowdfunding has become an alternative form of memorializing and continuing charitable work after one's death.
5 Featured, 41 Examples:
101,038 Total Clicks
Date Range:
Jun 14 — May 15
Trending:
Untested
Consumer Insight Topics:
