This Playful Package by Prompt Design is Like a Mini Dress Up Game
Laura McQuarrie — May 26, 2014 — Marketing
References: prompt-design & packagingoftheworld
There may not be a lot of people buying scrunchies in bulk, but if there's a package design cute enough to tempt you into buying just one, it's this one by Prompt Design.
The scrunchie packaging takes inspiration from the natural shape of a skirt or a tutu. Although you might not naturally make this connection on your own, the rest of the packaging is completed with the figure of a woman who is playfully modeling her scrunchie-skirt.
The design was created to help the hair ties stand out and appeal to kids. Since the packaging is almost like having a doll play dress up, it's clever and charming, as well as versatile, since the scrunchie need only be secured around the rectangular part of the packaging, where the illustrations easily be changed as needed.
The scrunchie packaging takes inspiration from the natural shape of a skirt or a tutu. Although you might not naturally make this connection on your own, the rest of the packaging is completed with the figure of a woman who is playfully modeling her scrunchie-skirt.
The design was created to help the hair ties stand out and appeal to kids. Since the packaging is almost like having a doll play dress up, it's clever and charming, as well as versatile, since the scrunchie need only be secured around the rectangular part of the packaging, where the illustrations easily be changed as needed.
Trend Themes
1. Interactive Product Packaging - Using playful packaging that encourages interaction and play can increase sales and engage customers.
2. Novelty Packaging Design - Creating unique and eye-catching packaging designs can differentiate a product from its competitors and capture consumers' attention.
3. Incorporating Art and Play Into Packaging - Incorporating elements of art and play into packaging can create a memorable and engaging customer experience.
Industry Implications
1. Beauty and Personal Care - Innovative packaging designs can differentiate beauty and personal care brands and appeal to a wider range of consumers.
2. Children's Toys and Accessories - Playful packaging designs can be particularly effective in the children's market by tapping into kids' natural inclination towards fun and play.
3. Fashion and Apparel - Unique packaging designs that incorporate fashion and art elements can add value to fashion and apparel products and create a more immersive buying experience.
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