The Krug Champagne App Uses Science to Appeal to the Senses
Rebecca Byers — April 7, 2015 — Lifestyle
References: itunes.apple & coolhunting
The Krug Champagne App is a sensory-driven experience that blends sound and music. Developed by Oxford University neuroscientists, the app elaborates on their research exploring the interactions between sound and flavor. The innovative experiential app makes having a glass of bubbly more like a full-on relaxation exercise.
The unique Krug Champagne app involves a scannable code on the back of the Krug bottle, which connects the individual with details on that particular bottle, from production notes to tasting suggestions and of course, a customized recommended playlist.
The Krug team called on many musicians to create soundtracks for the six varieties of champagne on offer, in order to illuminate the subtle differences in each and in turn, inspire meaningful, deep connections with the consumer.
The unique Krug Champagne app involves a scannable code on the back of the Krug bottle, which connects the individual with details on that particular bottle, from production notes to tasting suggestions and of course, a customized recommended playlist.
The Krug team called on many musicians to create soundtracks for the six varieties of champagne on offer, in order to illuminate the subtle differences in each and in turn, inspire meaningful, deep connections with the consumer.
Trend Themes
1. Sensory-driven Experiences - The Krug Champagne App incorporates sound and music to enhance the sensory experience of consuming champagne, creating opportunities for other industries to integrate sensory elements into their products or services.
2. Personalized Recommendations - The use of scannable codes to provide customized tasting suggestions and recommended playlists opens up opportunities for other industries to develop personalized recommendation systems based on individual preferences.
3. Interactive Brand Engagement - The Krug Champagne App allows consumers to interact with the brand by discovering production notes and engaging with customized content, presenting opportunities for other industries to enhance brand engagement through interactive experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating sensory elements such as sound and music to enhance the overall dining experience and create a deeper connection with consumers.
2. Wine and Spirits - The wine and spirits industry can adopt similar personalized recommendation systems and interactive brand engagement strategies to enhance customer interactions and boost brand loyalty.
3. Hospitality and Events - The hospitality and events industry can leverage sensory-driven experiences and personalized recommendations to create immersive and memorable guest experiences, taking event engagement to the next level.
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