Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
Megan Facciuolo — April 28, 2014 — Tech
References: frontflip
Front Flip is an app that lets store owners and customers engage like never before. The app allows store owners to keep track of their customers through mobile marketing. It combines loyalty rewards, mobile offers, customer feedback and social engagement all into a mobile device. It’s effective for both national brands and small businesses.
Customers can check in at a restaurant, for example, and the owner can keep track of who their most loyal customers are and the days they come in the most. If the customer strays or the owner just wants to reward them for their loyalty, Front Flip delivers instant rewards through a unique Digital Scratcher, which emulates a lottery ticket but on a mobile phone. The owners can create whatever gift they deem appropriate, such as a free appetizer or a $2 drink ticket. It is clear that this technology is amazingly rewarding for both parties.
Customers can check in at a restaurant, for example, and the owner can keep track of who their most loyal customers are and the days they come in the most. If the customer strays or the owner just wants to reward them for their loyalty, Front Flip delivers instant rewards through a unique Digital Scratcher, which emulates a lottery ticket but on a mobile phone. The owners can create whatever gift they deem appropriate, such as a free appetizer or a $2 drink ticket. It is clear that this technology is amazingly rewarding for both parties.
Trend Themes
1. Mobile Marketing - Front Flip combines loyalty rewards, mobile offers, customer feedback and social engagement all into a mobile device, creating opportunities for disruptive innovation in mobile marketing.
2. Customer Data Analysis - By tracking customer check-ins and loyalty, store owners can gather valuable data for analysis and create targeted marketing strategies, presenting disruptive innovation opportunities in customer data analysis.
3. Instant Rewards - Front Flip's unique Digital Scratcher delivers instant rewards to loyal customers through a mobile device, offering disruptive innovation opportunities in gamified loyalty programs.
Industry Implications
1. Retail - Front Flip's customer gifting app can revolutionize the retail industry by enhancing customer engagement, loyalty, and personalized rewards.
2. Hospitality - The ability to track customer loyalty and deliver instant rewards through Front Flip can significantly improve customer experience in the hospitality industry.
3. Food and Beverage - Front Flip's mobile marketing features can help restaurants and bars thrive by attracting and rewarding loyal customers with personalized offers and experiences.
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