The Amazon Wallet App Lets You Digitally Store Loyalty and Gift Cards
Rahul Kalvapalle — July 23, 2014 — Tech
References: play.google & trustedreviews
Amazon has launched a new app, called Amazon Wallet, that aims to take those bulky loyalty and gift cards out of your physical wallet and store them securely and comfortably in your virtual wallet.
The app is currently in beta stage and is still being tested, and as a result doesn't have a full suite of features just yet. However, it is showing a lot of promise with the features it already has. Customers can store and access all their gift cards and loyalty vouchers on it, and no longer have to carry around physical cards in overstuffed wallets and purses.
The details of loyalty and gift cards can be scanned using the Amazon Fire Phone's camera, and the card's bar code, QR code and digital image can be pulled up.
The app is currently in beta stage and is still being tested, and as a result doesn't have a full suite of features just yet. However, it is showing a lot of promise with the features it already has. Customers can store and access all their gift cards and loyalty vouchers on it, and no longer have to carry around physical cards in overstuffed wallets and purses.
The details of loyalty and gift cards can be scanned using the Amazon Fire Phone's camera, and the card's bar code, QR code and digital image can be pulled up.
Trend Themes
1. Digitized Gift Card Apps - The digitization of gift cards through apps like Amazon Wallet provides a convenient and secure way for customers to store and access their loyalty and gift cards.
2. Virtual Wallets - The emergence of virtual wallets, like Amazon Wallet, allows customers to digitally store various forms of payment and identification, reducing the need for physical wallets.
3. Mobile Payment Solutions - The integration of mobile payment solutions within gift card apps, such as Amazon Wallet's ability to scan barcodes and QR codes, offers a more seamless and efficient payment experience for customers.
Industry Implications
1. Retail - The retail industry can leverage digitized gift card apps to enhance customer loyalty programs and streamline the gift card redemption process, leading to increased sales and customer satisfaction.
2. Financial Technology - The financial technology industry can capitalize on the shift towards virtual wallets and mobile payment solutions by developing innovative platforms and services that cater to the growing demand for digital payment options.
3. E-commerce - The e-commerce industry can integrate digitized gift card apps into their online platforms, providing a convenient and secure way for customers to utilize their gift cards during online shopping, thereby boosting customer engagement and sales.
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