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Confectionery Collaboration

Chocolate and candy brands collaborate to create hybrid sweets

Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are collaborating with rival brands on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are looking to not only expand awareness to new markets, but also redefine how traditional products are perceived.
Workshop Question - What popular brands in adjacent industries can you collaborate with to create a new spin on a current favorite?
Trend Themes
1. Competitor Collaboration - Confectionery companies are teaming up to create new flavors and hybrid sweets.
2. Holiday-themed Treats - Brands are releasing special themed confections for Halloween and other holidays.
3. Unconventional Flavor Combinations - Chocolate and candy brands are experimenting with unique flavor combinations, such as Vegemite chocolate.
Industry Implications
1. Confectionery - Collaboration in the confectionery industry is becoming more prevalent in the creation of new products.
2. Food and Beverage - The creation of limited edition and special themed treats is a lucrative market in the food and beverage industry.
3. Marketing and Advertising - Collaboration and experimentation with unconventional flavors can generate buzz and attention for brands, making marketing and advertising a valuable industry to consider.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
177,383 Total Clicks
Date Range:
Sep 14 — May 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Conical Hazelnut Pancakes
Conical Hazelnut Pancakes
Dominique Ansel Creates a Special Nutella Pancake Cone
Nutella and the Cronut are two food items that have massive cult followings, so naturally, it made sense for both to come together to form the ultra delicious Nutella Pancake Cone. As the creator... MORE
Food Paste Chocolates
Food Paste Chocolates
Cadbury's Vegemite Chocolate is a Wacky Part of the #ChocPlusWhat Collection
Golden Toffee, Salted Caramel & Pretzel and Peanut are some of the new flavors in Cadbury’s #ChocPlusWhat collection, but the most talked about has to be Vegemite Chocolate. As a paste... MORE
Jelly Halloween Confections
Jelly Halloween Confections
Rowntrees' Spooky MIx Features Gummy Halloween Candies
Rowntrees’ is a UK-based snack company whose latest collection of Halloween candies draws inspiration from the holiday’s spooky imagery. Shaped to resemble skeletons, ghosts and haunted... MORE
Spooky Ice Cream Flavors
Spooky Ice Cream Flavors
These Halloween Baskin Robins Ice Cream Desserts are Perfect for Fall
Baskin Robbins Japan has officially released its ice cream desserts for October with a distinct Halloween design aesthetic. These chilly treats offer consumers several ghoulish-inspired ice cream... MORE
Hybrid Chocolate Bars
Hybrid Chocolate Bars
This Mondelez Treat Combines Marabou and Oreo Chocolate
For many, opening up an Oreo cookie is always a source of delight, but this is also true with the contents of a Marabou Oreo chocolate bar. This co-branding project involves combining Marabou milk... MORE
Branded Almond Cakes
Branded Almond Cakes
Almondy is Collaborating with Top Brands to Launch a New Frozen Treats Range
Swedish baking brand Almondy is teaming up with Cadbury and Philadelpha to release a branded frozen desserts line containing a variety of different flavored almond cakes. This includes the Cadbury... MORE

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