Chocolate and candy brands collaborate to create hybrid sweets
Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are collaborating with rival brands on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are looking to not only expand awareness to new markets, but also redefine how traditional products are perceived.
Workshop Question - What popular brands in adjacent industries can you collaborate with to create a new spin on a current favorite?
Trend Themes
1. Competitor Collaboration - Confectionery companies are teaming up to create new flavors and hybrid sweets.
2. Holiday-themed Treats - Brands are releasing special themed confections for Halloween and other holidays.
3. Unconventional Flavor Combinations - Chocolate and candy brands are experimenting with unique flavor combinations, such as Vegemite chocolate.
Industry Implications
1. Confectionery - Collaboration in the confectionery industry is becoming more prevalent in the creation of new products.
2. Food and Beverage - The creation of limited edition and special themed treats is a lucrative market in the food and beverage industry.
3. Marketing and Advertising - Collaboration and experimentation with unconventional flavors can generate buzz and attention for brands, making marketing and advertising a valuable industry to consider.
