Consumers turn to earth-friendly enshrining techniques to honor loved ones
Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment.
Workshop Question - What's an overlooked opportunity in the eco/natural product space? What would it look like if your brand were to take that on?
Trend Themes
1. Eco-friendly Burials - Biodegradable coffins made of natural materials, such as bamboo or banana leaves, allow consumers to opt for a sustainable burial while still upholding tradition.
2. Commemorating Cremation Designs - Creating tangible objects made from loved one's ashes using eco-friendly materials such as resin, provides an alternative to the conventional urn and creates an interactive method of remembering the deceased.
3. Plantable Condolence Cards - Sending plantable condolence cards embedded with wildflower seeds is a unique and touching way to send love and well wishes to those in need, while promoting eco-friendliness and reminding loved ones of the cyclical reality of the natural world.
Industry Implications
1. Funeral Services - Funeral service providers can consider offering biodegradable coffins and urns, as well as alternative ways of remembering loved ones to cater to the growing demand for eco-friendly options.
2. Design - Designers can create eco-friendly and sustainable solutions that not only uphold tradition, but also provide an interactive and personalized way for consumers to commemorate their loved ones.
3. Greeting Cards - Greeting card companies can consider incorporating eco-friendliness in their product lines by offering plantable condolence cards and other sustainable alternatives that celebrate the cyclical reality of nature.
4 Featured, 32 Examples:
192,802 Total Clicks
Date Range:
Aug 13 — May 15
Trending:
Warm
Consumer Insight Topics:
