Health conscious individuals seek out earthy ingredients in raw juices
Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with earthy ingredients such as hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars.
Workshop Question - As the health wave continues to rise, how can your brand position itself as an active supporter of health, wellbeing and self care?
Trend Themes
1. Root-to-stem Movement - Juice brands are experimenting with earthy ingredients such as hearty root vegetables as a source of flavor, detoxification and nourishment, a trend that can be linked to the root-to-stem movement that seeks to reduce food waste and maximize the use of every part of the plant.
2. Superfood Craze - Incorporating nutrient-rich superfoods like chia, flax, and spirulina into juices and smoothies reflects a trend in the food industry towards the use of functional ingredients that offer more than just sustenance, but also health benefits.
3. Anti-waste Innovation - Repurposing otherwise wasted fruits and vegetables into fresh juices reflects a growing trend in the food industry towards reducing food waste through creative and sustainable solutions.
Industry Implications
1. Health and Wellness - These trends offer disruptive innovation opportunities for businesses in the health and wellness industry to create new products that cater to customers seeking natural and nutrient-dense drinks that support their well-being.
2. Sustainability - By utilizing otherwise wasted fruits and vegetables, these trends offer disruptive innovation opportunities for businesses in the sustainable food industry to create new products that reduce food waste and promote environmentally-friendly practices.
3. Functional Foods - These trends offer disruptive innovation opportunities for businesses in the functional foods industry to create new products that incorporate nutrient-rich ingredients and offer additional health benefits for consumers.
