Special K Tweet Shop Gives You Free Food for a Friendly Post
Nikki Taylor — September 29, 2012 — Marketing
References: pocket-lint & designtaxi
The Special K Tweet Shop revolutionizes the way that social media and currency is viewed. The store is the only one of its kind and is located in London, England, on Soho’s Meard Street.
It allows customers to purchase the crispy Kellogg’s snacks by tweeting about them instead of using money; therefore, helping to advertise the new selection of snacks to a large audience of Twitter-fanatics. The reason for the Special K Tweet Shop is to celebrate the companies shift into the chip/cracker field of food.
The Special K Tweet shop is set up with friendly girls in red dresses who check your tweets before they give over the snacks. It also has a taste-testing area and a social media notice board that shows customers reactions to the crackers. Unfortunately, the tweet currency crisp store is only temporary.
It allows customers to purchase the crispy Kellogg’s snacks by tweeting about them instead of using money; therefore, helping to advertise the new selection of snacks to a large audience of Twitter-fanatics. The reason for the Special K Tweet Shop is to celebrate the companies shift into the chip/cracker field of food.
The Special K Tweet shop is set up with friendly girls in red dresses who check your tweets before they give over the snacks. It also has a taste-testing area and a social media notice board that shows customers reactions to the crackers. Unfortunately, the tweet currency crisp store is only temporary.
Trend Themes
1. Social Media Currency - The use of social media as a form of currency presents opportunities for businesses to leverage the power of online platforms for advertising and promotion.
2. Interactive Advertising - Interactive stores like the Special K Tweet Shop provide innovative ways for businesses to engage with customers and create unique brand experiences.
3. Experiential Marketing - The combination of taste testing, social media interaction, and limited-time experiences in stores like the Special K Tweet Shop opens up possibilities for brands to create memorable and immersive marketing campaigns.
Industry Implications
1. Food & Beverage - In the food and beverage industry, there is an opportunity to explore the use of social media as a currency for promoting new products and engaging with consumers.
2. Retail - Retailers can benefit from incorporating interactive elements into their stores, like social media check-ins or virtual currency, to enhance the customer shopping experience and attract tech-savvy consumers.
3. Marketing & Advertising - The marketing and advertising industry can embrace experiential marketing strategies, leveraging the power of social media and interactive experiences to create buzz around brands and drive consumer engagement.
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