The Tumblr App Lets Users Purchase, Pledge and Get Involved
Alyson Wyers — April 8, 2015 — Business
References: itunes.apple & techcrunch
The recently launched Tumblr app not only allows you to follow your favorite blogs, post, share and explore new content, it also enables you to buy, pledge and get involved. Select posts will host these new buttons, thanks to partnerships with Etsy, Artsy, Kickstarter and DoSomething.org. App users can click the new button when it appears, and the correct contribution or payment page will appear in your smartphone's web browser. These new options will appear automatically on relevant posts, enabling Tumblr app users to purchase and fund the products and campaigns on other websites like Etsy's online marketplace.
Available for iOS and Android, the mobile app is one of the latest expansion tests by the microblogging platform.
Available for iOS and Android, the mobile app is one of the latest expansion tests by the microblogging platform.
Trend Themes
1. Mobile Payment Integration - The incorporation of mobile payments within social media apps like Tumblr provide potential for seamless eCommerce transactions and increased revenue streams.
2. Collaborative Ecommerce Partnerships - The formation of partnerships between social media apps and eCommerce platforms like Etsy and Artsy provide opportunities for innovative marketing strategies and enhanced user experiences.
3. Social Crowdfunding Solutions - The integration of social crowdfunding platforms like Kickstarter and DoSomething.org within social media apps like Tumblr allow for more accessible and streamlined methods for individuals to support various campaigns and social causes.
Industry Implications
1. Social Media - Social media companies can benefit from exploring ways to incorporate eCommerce and crowdfunding features like Tumblr's to increase engagement and revenue.
2. Mobile App Development - Developers specializing in mobile app development can position themselves to offer similar eCommerce and crowdfunding solutions to clients looking to enhance their customer experiences.
3. Online Marketplaces - Online marketplaces like Etsy that partner with social media apps like Tumblr can expand their reach and increase sales through the integration of seamless purchasing options.
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