Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
Laura McQuarrie — August 16, 2014 — Tech
References: itunes.apple & qsrweb
Auntie Ann's 'My Pretzel Perks' app is a new mobile loyalty app that will help pretzel fans enjoy more of what they love. When a user reacher 300 points, they're able to claim some sort of prize, including free pretzels, products and apparel. Rewards are collected from the amount of dollars spent and the frequency of visits, challenging users to work their way from a basic Pretzel Fan to a Pretzel Lover and then finally, earn the ultimate Pretzel Perfect title.
The app also tracks the use of coupons and makes unique offers for avid pretzel consumers. In addition to a points meter, the Android and Apple app also includes a full menu and a store locator, so that it's easy to know where to go out and grab a snack.
The app also tracks the use of coupons and makes unique offers for avid pretzel consumers. In addition to a points meter, the Android and Apple app also includes a full menu and a store locator, so that it's easy to know where to go out and grab a snack.
Trend Themes
1. Mobile Loyalty Apps - The growing popularity of mobile loyalty apps presents an opportunity for businesses to enhance customer engagement and incentivize repeat purchases.
2. Gamification of Loyalty Programs - The integration of gamification elements in loyalty programs offers businesses a way to make the experience more fun and engaging for customers, increasing their loyalty and brand affinity.
3. Data-driven Personalization - Using customer data collected through loyalty apps, businesses can personalize offers and rewards, providing a more tailored experience and strengthening customer loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage mobile loyalty apps with gamified features to reward customer loyalty and drive repeat purchases.
2. Retail - Retailers can harness the power of data-driven personalization to create targeted offers and rewards for loyal customers, increasing customer retention and sales.
3. Mobile App Development - The rising demand for mobile loyalty apps creates opportunities for mobile app development companies to create innovative and user-friendly solutions for businesses to enhance customer loyalty.
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